Get Started With Some Advanced Lessons...
Ok, by now you should have your basic site up and
running with several pages online and you should be
getting some search engine traffic. Your site is most
probably getting a few (or a lot) of visitors dropping by
and reading your articles each month.
It's time to start to ramp these numbers up and get you
earning consistent profits from your efforts so far.
This is the first of a series of lessons on generating
extra traffic and turning your visitors into an ongoing
The other day I received a question from a coaching
student, and my (edited and expanded) answer to her is so
critical to your site's future development, I thought I'd
use it here as the basis for this lesson.
Question - My
site is up and running but I'm not getting the visitor traffic
like to see. What can I do now to start boosting my
visitor numbers and earning an income?
My Answer - Search engine traffic is
a notoriously difficult thing to generate consistently, but it's the
best place to start, especially using Solo Build It because it helps you out no
end by submitting your site to the search engines and
following up every time it needs to.
The C T P M process
of creating valuable, original content also helps as the
vast majority of new web pages contain garbage these days.
By creating original content, you increase your chances of
attracting free visitors from the search engines
In order to generate more free visitor traffic from the
search engines, I'd suggest you model your page titles,
descriptions and keywords using the instructions in the superchargesbi ebook from the
and coaching lesson 12.
This will make all of your on-page factors pretty much
spot on; then it's time to focus on the off-page factors that you can control.
Three of the best ways of doing this are to -
Write articles and submit them to
article directories (see a list at the end of this
Exchange articles (instead of just
exchanging links) with other related sites, and
more additional content on your site.
Here's an article I wrote recently so you
get the idea...
To Profit From Your Hobby In Three Easy Steps
this doesn’t get you excited, nothing will…you’re
about to discover a proven system for following your dream
and turning something you love into a profitable business.
you’ve ever asked yourself any of these questions –
would I really enjoy doing for the rest of my life?
is my ideal retirement paradise? How can I live there and
do what I want to do too?
I want to work alone or with a partner? If with a partner,
this 3 step system will show you how…
Step #1 –
Find a need, then fill it
you love doing something special, if you would do it every
day if you could, and if you could spend the rest of your
life enjoying this one thing if you didn’t have a care
in the world…you can bet there are probably thousands of
other people feeling just the same way about it right at
this very moment.
person who wants the same thing as you do has a need they
want filled in order for them to pursue their dream.
way you can discover what other people need and want is to
look at what annoys you about your current hobby or
materials difficult or impossible to find locally?
parts and accessories very expensive and/or of inferior
suppliers lax in their delivery times or keep you waiting
for hours when you call them or send an enquiry by email?
quality information like How-to courses, instruction
manuals and tutorials difficult to find?
of these problems create opportunities for you to build a
business around your hobby and fill the needs of others.
If you have the problem, you can rest assured that you
aren’t the only one…
a need related to your favorite hobby…and fill it
Step #2 –
Create the solution to the problem
you have found a need, your job is to find the solution.
materials are difficult to find locally, find an offline
or online supplier who will drop ship them to the people
who need them and work out a referral fee arrangement
where you receive a commission on all sales made through
parts and accessories are expensive and/or low quality,
find quality wholesale merchants who offer a money back
guarantee and set up referral arrangements with them as
suppliers take forever to send your products, find
merchant’s who offer guaranteed fast delivery and offer
a referral program so you can earn a commission on all the
sales you make. You will often find with some searching
that one or two merchants will fill all of these criteria
there is a lack of quality information available, take
your knowledge of your favorite hobby and create the
manuals and how-to guides you wish you had when you were
a need, and fill it…using the information you already
have in your head and freely available resources such as
newspapers and the Internet to do your research.
#3 – Distribute your products and information
far the most difficult part of this process is in finding
says of distributing your products or information to the
many thousands of people you’ll need to find to create
any sort of lasting success.
can attend hobby and craft fairs where you man a booth and
display your products.
can use an online auction system such as eBay to promote
your products to a much larger audience, but the problem
is that eBay owns the visitor traffic arriving at their
website, so you have little chance of contacting people
who don’t buy from you initially to follow up and
persuade them to buy later
can use a website purpose designed to generate free,
targeted visitors from the search engines, PRE-sell them
on the idea of buying from you, and then send them to your
preferred merchants or dedicated sales pages for your
term, the third option of building a well put together
website is the most likely to generate the best results
because you have the leverage potential of the Internet
working for you and you can automate just about every part
of the process.
building a website that does this is not usually an easy
are many things to consider and you need a proven system
to guide you if you are to have any chance of success.
need role models to follow, steps to take, and tools that
make life easier. Most websites fail to reach anywhere
near their potential and never get found by search
engines, meaning no visitors to buy your merchant's
finding and then following a proven system, your chances
of success are much improved.
a need in an area you love
out a way to fill it with a product or service you can
either create or source from another vendor on favorable
a distribution system that automates everything as much as
all you need to do to turn your favorite hobby into a
- Rocky Tapscott is the author a free 7 Part Mini Course “How
To Build The Perfect Home Based Business Around Your
Favorite Hobby, Pastime, Sport Or Skill”
which uses 6 real life case studies to show how others
have discovered a need in their chosen field and found a
way to satisfy it.
to grab your free copy.
Important Note - If you would like to learn exactly how to write articles
like this that virtually force your readers to click on the link at the end to visit your
site, Jimmy Brown is the man.
You already know that I subscribe to his List
and Traffic membership site and devour everything
he writes every month.
He also shows you what to do with them when they arrive
To get all the details on how to write articles that
work overtime on generating targeted traffic to your site,
I recommend you watch Jimmy Brown's Video Lesson 2
from his List And Traffic
When you log in, click on the Videos tab at the
top of the page, then scroll down to where it says -
List and Traffic™ Video Newsletter Issue #2
This lesson covers everything you need to know to create articles
with links to your site that your readers will want to click on, how to get them onto a list, and what to say to them once they are
Also read through and listen to the audios of his List Profit System at the top of the main page.
With these two enhancements to your site, I'm sure you'll notice measurable results.
If you aren't a List and Traffic member yet, I think it's the best 10 bucks a month you'll ever spend online.
Following Jimmy's advice has literally made me thousands...
As you can see, the
article above uses Jimmy's formula of making the final
point the most important of the three, having the other
main points dependant on the final point for a successful
outcome, then directs people to the solution in the
this strategy and it works a treat.
- Make sure you visit the page above and subscribe to the
free mini course.
You'll see how I
use the Sitesell case studies sites to PRE-sell Solo Build It to people who are interested in turning their favorite
hobby or pastime into a business they can run from
The case studies
sites do a wonderful job of this and you should look for
affiliate programs that offer similar promotional tools
for your market, they are very helpful.
To learn exactly
how to set up this entire system for your
niche market, log
in to List and Traffic and follow Jimmy's
guidelines for article creating in Video
lesson 2, then listen to the audios and read
through Jimmy's List Profit
System which you'll find there as well.
One other tip here - Instead of just
swapping links with other website owners, exchange
articles instead. You'll get a lot better click through
rate to your site from well written articles that follow
the formula outlined above.
If possible, make your
article's goal to attract people
and get them onto a newsletter list like I
have done here so you can start to build a relationship with them over time.
This way you will have multiple chances of them buying from you or at least
allowing them to click on some of your ads :-)
OK, now you've created your killer article, where do you
get it published?
Here's a list of some of the
largest article directories to get you started once you have
your articles ready.
My suggestion is to submit one or two of your articles
to 5 to 10 of these sites a week. You don't want to overdo
Search engines are getting smarter every month, and if
you were to submit 5 of your articles to all of these
directory sites in one week, the sudden increase in
incoming links to your site would probably raise red flags
to them and they may decide you were article spamming
The result could be that they would penalize your site
in their rankings.
Like Ken says, slow and steady wins the race.
Submitting one article to 10 article directory sites
each week will give you 500 places your articles are
available at the end of one year.
The cumulative effect of people taking your article and
putting it onto their websites will probably be massive if
your articles are well written and useful (and you always
want to make them useful!!)
You'll have a steady increase in your incoming links
and a growing stream of targeted visitors coming to your
site to see what else you have available.
This is one of the highest leverage activities you will
undertake as you build your website.
It pays to spend at least some time each week writing
and submitting articles. It will certainly pay off in the
On Creating Additional Website Content...
For your additional website content, target keywords (using BrainstormIt) that you can rank well for in the
Search Engines (high profitability keywords) and then use the content
you write to send people to other articles on your site that promote high value affiliate programs or high cost-per-click Adsense ads.
For example, at the end of an article on a page with an
easy-to-rank-well-for keyword (from BrainstormIt), put a
note that says,
"Readers who liked this article
on Making Your House A Welcoming Home also enjoyed this
article on Building A Family Friendly Living Room"
...and include a link to
another article on a page containing high value Adsense ads.
This way you don't have to rank well for the most popular keyword
phrases in your niche, but your visitors
still get to click on your high value ads :-)
And of course,
remember that once you have your subscriber's name and
email address, you can write articles containing high
value keywords with good Adsense click payouts and then
direct your readers to those pages in your newsletter.
That way, your
to visit the page you want them to go to read your
article. If they click on your Adsense ad, you'll earn a
You're in the
drivers seat instead of just hoping people visit the pages with
the high value keywords on them. You have a lot more
control over what your readers see and where they go when
they are on your website.
Hope is not a
business strategy. You have to plan your visitor's
experience, and having their name and email address is the
best place to start...
visitors name and email address into your database is a
pivotal part of turning your website into a profitable
business. It is the one goal you should focus on above all
else...it's that important!
I hope this article has been helpful. And now you've
got some homework to do.
And remember, the Sitesell
Forum is a wonderful place to find quick answers
if you're stuck.
If you have technical issues or problems with SBI, then
is the place to go.
Until next time, where we'll look at another great
strategy for increasing your website's traffic numbers,
happy site building,
Marketing Tutorials | Rachel
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