better get a Lawyer son..."
Twice I've heard
those sobering words from other people since I started
working online. Twice people have threatened to sue me
because they thought I was doing something that infringed
on their rights.
Both times I had
done nothing wrong and it was simply a
misunderstanding...but you never know how it's going to
That's why asset
protection is so vital when you own a business, especially
an online business.
people from all over the world visiting you, and you just
never know what sort of attitudes, beliefs and problems
they'll bring with them.
One day you may
write an article that looks surprisingly similar to
something somebody's published in an obscure document a few
years back. The author will arrive at your site, think
you've found their article and copied it word for word, and
breached their copyright.
Or one of your
Newsletter subscribers may send you a note mentioning a
strategy she's been thinking about using and ask for your
Then when you do
something similar (even though you've been setting it up
for weeks anyway on your own before you even heard from
her), she'll think you stole her idea and want to drag you
though court to prove her case.
think it can't happen to you, because it can...
The majority of
the general population is unfortunately burdened with a
chronic 'Lack' mentality.
Most people feel
that for them to succeed, someone else must lose out. If
you 'steal' their idea, then they have to
get you back.
realize that online in particular, there is absolute abundance.
'competitor' is actually a potential joint venture partner
(although if they have a 'lack' mentality, you don't want
to partner with them - I know, I've made this mistake
product can be improved on and has some similarities to
other competing products.
customer or client is not just 'theirs', although some of
your competitors will think you stole 'their' customers by selling them your
product which is similar to theirs
are going to buy stuff from all sorts of other people as
well. Just because somebody buys something from you, it
doesn't mean that they are 'your' exclusive customer.
there is probably one of your competitors who thinks this
person belongs to them, and if they feel you've stolen
their customer, they'll make it their personal mission to
ruin your life.
have to protect yourself from these types of
You need asset protection...
Before you get
too far into building your new web business, I urge you to
consult a legal adviser and set up a protective structure
around yourself and your assets.
Let's hope you
never need it, but if you do and you haven't set up your
asset protection structure before hand, it's too late
So what do you
To cover myself,
page on all of my websites. Plus the websites are owned by
a Company/Trust Structure and not me personally. You may
want to consider doing something similar for yourself.
I used a product
Templates. It's recommended by other
Internet marketing pros and could be suitable for your
needs as well.
Like I said,
check with your legal adviser so you know you're covered.
And take a look at Auto
Web Law. It could save you a whole heap of heartache.
That's it for
Keep up the great
work building your new site, and I'll be back next week.
miss next weeks lesson when we'll start requesting links
from other websites and increasing our new website's Link
The more incoming links you have coming to
your site, the higher the search engines will rank you.
Incoming links are critical to your success. Next week
we'll start to get them...
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