Get Your Email Messages Read And Acted Upon, And Get
The Full Picture On Building A Website That Works...
By Rocky Tapscott
If you use any form of email communication, you have to make sure that your messages are firstly getting through to your list, then being opened, then your readers need to take action on your recommendations.
If you miss
any of these steps, you may as well not bother, because
your marketing isn't reaching your target audience.
I am going to
share with you some techniques you can use to give your
messages a much better chance of getting through to your
list of readers.
what sort of threats are you facing when you send your
email messages out to your list?
three major ones -
We will discuss
the first two and outline you ways to minimise these risks - the
final one we will cover in more detail from time to time
in the Newsletter.
started out as a good idea - let's rid the world of this
ghastly menace and free up our computers for more
productive things. Unfortunately it didn't turn out that
Spam Filters are stripping affiliate links, website
addresses and entire email messages that people have asked
to receive without even a second glance.
If you have
even the slightest taste of 'spammy-ness' in your
messages, you run the risk if having them deleted without
you even knowing it.
So, how do you
get around this?
Solo Build It! has a build in module that tests your
messages before you send them to make sure that they don't
end up in the trash file of your subscriber's email
Even if you
don't have Solo Build It!, you can still test your
message's spam score by visiting the SpamCheck Website. Click
Here to visit SpamCheck.
the site and try it out with an email message. Write an
short message and put a few words like free, spam, great,
incredible, new and money in it, then see how the software
picks up these and tells you your score for
There are some
invaluable tips and links to other articles contained in
the email that the software sends back. Read these and you
will go a long way to keeping your emails out of the
So now, how do
you stop your subscriber mass-deleting your email
messages. What do I mean by mass-deleting? Well if you get
a large number of spam messages each day, you have
probably done this yourself. You know, you highlight 10 or
20 messages that look like spam and hit the delete key.
Sometimes you accidentally
delete something you wanted, but too bad, you're just sick
of getting so much mail.
the sender of some of those emails was a marketer just
like you. They will never know that you didn't get to read
their letter - it never had a chance.
Now as an
email marketer, this is going to happen to you...
How do you
There is no
certain way, but you can increase your chances of getting
your subscriber's attention by following these guidelines
your message at the same time each day,
week, fortnight or month, and tell them when to expect it.
it sent from the same email address and
person every time so they know it's from you as soon as it
turns up in their email box
a compelling description in the Subject Line
so they see it and want to read it straight away instead
of saving it for later (later might be too late...)
a follow up email letting your subscribers know that you
have sent your Newsletter and asking them you read it NOW.
Re-sell the benefits of what you said in your Newsletter
and they will often drop what they are doing and read it
then and there.
are just a few tips that will help you get your email
communications through to your subscribers.
Brown has just release an eBook that goes more deeply into
how you can get your emails read and acted upon
immediately - in fact he outlines 24 ways that you can
increase the effectiveness of email for your
is a must read resource for anyone sending email messages
to a list of subscribers - and I guess that's all of us.
found so many tips in the ebook that I had never thought
of that I know will increase my response
rates that I am currently implementing them right
writing style is laid back and informative - all in all a
powerful read. If knowing and using these
tips gets you just one more sale or
customer, it's more than paid for itself...
read more about Jimmy's eBook, Please Click Here.
In addition to
this, Ken Evoy at Sitesell has just initiated a program to
force the major ISP's to allow their customers to
'Whitelist' Businesses from whom they wish to receive
email messages. Whitelisting means that messages from
those specific Businesses that the customer wants to hear
from are allowed directly past the spam filters.
Many ISP's are
refusing to allow customers to do this, so Ken and his
team are starting to apply pressure to them to change
their stance. If you would like to read more about
whitelisting and how you can get involved, then Click
And now, let's
talk about going further and building a Theme Based
The Solo Build It! system comes with a comprehensive manual called Make
Your Content Pre-sell, which takes you through the
10 day process of building a website that works. Even if
you don't want to use Solo Build It!, you can still
download this great eBook for Free and use the lessons it
contains to build a profitable theme based website.
You will have
to know some of the technical side of things if you don't
use Solo Build It!, but if you have some knowledge of
step plan outlined in the manual to build your own website
you would like to download the Free Manual, Please Click Here.
When you get
to the download page, scroll down to near the bottom of
the page and select 'Make Your Content Pre-sell'.
Follow the instructions and then take the time to read
through the Manual - it will give you a complete education
on building a website that works.
I hope you
have found this Report useful. As always, I would love to
hear from you if you have
any comments or would like to discuss anything relating to
your website or marketing. You can contact me by using the
This is the
last in this series of Bonus Reports. Thankyou again for
becoming a subscriber to my Newsletter - I'll talk with
you again soon.