Your Words Killing Your Success?"
this article written by Charlie Page, he discusses three
critical areas you must be mindful of in your copywriting
as you are writing the content of your website, emails and
offline marketing pieces.
carefully targeting your message and keeping it uniform
throughout your contact with your customers, you will
build trust and create an open to buy feeling among your
website and offline visitors.
Your Words Killing Your Success?
by Charlie Page © 2004
where is crystal clear communication more important than
on the Internet.
we speak on the phone, or face to face, we can count on
the inflection in our voice or the expression on our face
to make up for any lack of clarity in the words we choose.
so when the *only* tool at your disposal is words.
you communicate your message via a Web site, publish an
ezine, or utilize wireless technology (even if you snail
mail a newsletter), the bottom line is that poor copy will
kill your business and great copy will make it thrive.
what are the secrets to writing effective messages on the
many a book could be written (and has been written) to
answer that question, here are the top three factors to
consider before you put hands to the keyboard or pen to
paper to fashion your selling message.
customers are unique to you. Sure, they may visit other
sites like yours, but they came to *your* site (or opened
your email) because they want something from you.
want you to solve their problem.
you sell parts for the Space Shuttle you will use a
different tone and different wording than if you are
selling clothing or a business opportunity. You must know
your audience and be able to communicate to them why yours
is the best offer.
they respond to aggressive wording or do you need to
soft-sell your proposition? Your sales message must tell
your audience that you understand them and that you are
there to meet their needs and desires. This is how you
gain their confidence and get them to keep reading.
STEP: Review your web copy or email letters today and see
if the tone of the writing is in alignment with the
personality of your average customer.
you have taken this step it's time to polish ...
you communicate in writing, your copy IS you. You must
speak TO (not at) your audience, using a message that is
both tailored to their wants and needs as well as leading
them to take the action you desire.
sites fail this critical test, sounding either like a
Doctoral thesis or are so casually worded that they don't
sound like businesses at all. What is your sales message
really saying about you?
STEP Take a moment to read your selling message as if
reading it for the first time. Sound out every word as you
read. Does it sound like you?
you message will be read will determine how your message
will be written. If your message is not tailored to the
specific medium you are using you can do much more harm
copy can be more "enthusiastic" than email can
afford to be. Web copy can also be much longer.
STEP When writing copy for email, try to condense the
wording from your website. This keeps your message uniform
and makes you look more professional when your reader
clicks to your site.
copy, copy that makes you money, will be tailored to the
medium as well as the audience. Is yours?
bottom line here is simple. The average customer hears
more sales messages per day than they did in a week just a
few years ago.
message must cut through the clutter and confusion and
cause them to act on your offer.
copy will clearly communicate your message, create more
customers in less time, and make you more money in the
is what you want, isn't it? ;)
Page is a copywriter who owns the Directory of Ezines and
the Directory of Marketing. If you want to sell more
online, visit Charlie today at http://www.directoryofmarketing.com
see other people's efforts at copywriting hundreds or
thousands of times every day. As you are writing the
content of your website and your email and offline
messages, you need to be very mindful of the competition
you face and laser focus your message directly to your
so many different and competing marketing messages coming
at all of us every day in all forms of media, our brain does an excellent job of
filtering out anything that confuses it or that isn't relevant
to us at that particular time.
focusing on your target market and writing to them
consistently and persuasively every time you send them a
message, they will start to come to know and trust you.
Eventually new visitors will become customers and some
will most likely become evangelists for you and your
the action steps above and continue practicing your
copywriting skills on a regular basis, your articles and
sales messages will hold your readers interest
and help them buy from you again and again.
If you would like to learn more about copywriting to
increase your sales and profits and learn strategies that
will help you when you are writing the content of your
website and email messages, then Charlies
site has some great articles and information that you
can use immediately.
addition to this, marketing guru Sean
D'souza has lots of
free articles and tips on his website that will teach you how your customer's brain works and help you to
persuade them that you are the person that
they should be dealing with when they think about buying
the product or service that you sell. Check it out...
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