to Part One of your eCourse
I'd like to
thank you again for requesting this course and sincerely
hope that the strategies I share with you help to
massively increase your Business profits.
Just so you
know how the course is structured, each day for the next 5
days you'll receive an email message like the one that
with a link to an article similar to this one.
you'll receive occasional updates with additional ideas
and strategies that you can use to create additional sales
and profits for your Business.
unsubscribe to these messages at any time if you feel that you no longer
wish to hear from me by clicking on the
link at the bottom of each introductory email. But gee I
hope you don't ever feel the need to do that. ;-)
will focus on a specific area where you may not be
maximizing the potential of your Business, and where
appropriate will include links to other articles and resources that I
have found useful during my time in Business.
Some of these
links are to affiliate products, which means I will earn
some money if you buy them, others are not. Every link has
valuable information at the other end of it, so I
encourage you to visit them all and check them out. It
costs nothing to learn...
What I have
tried to do with this series of messages is give you the
information I would have loved to have when I started in
Business, particularly when I started my online
are no secrets...
aren't any 'secrets' here, but I will share some little
known techniques that work so well and so consistently
that they should be part of every Business owners tool
kit. Sadly, for most people, they will remain 'secrets',
but not for you...
techniques will put you miles ahead of your competitors if
you use them...but that's the key. You have to take what
you will learn here and adapt it to your own product or service, and
Now before you
move on, PRINT these reports out. You will receive much more
benefit from STUDYING this information than simply
browsing through them on your computer and then forgetting
about what you read.
report out, and do the same with the reports that follow,
get a highlighter and use it for ideas that interests you,
write over the pages and in the margins, draw circles
around sections of particular interest.
As you go,
write down action steps you can apply to your Business,
then do them...
And if there's
something that's not clear, not explained in enough
detail, or anything that bugs you at all in these reports,
please let me know by emailing me by using the Contact
I'd love to
hear from you. My goal is to provide you with the best
possible information. If I can improve these reports in
some way, or if there are other topics you would like
covered, please let me know.
OK, so now you
know what's in store over the coming days, let's
get into it with...
1 – Build A Customer Database, Then
Leads, Customers and Inactive Buyers
of Businesses leave vast amounts of money on the table
because they fail to capitalize on one of their greatest
assets, their existing database of customers, past
customers and prospects.
do have a customer database, don't you?
not, first thing after you finish reading this, you'd better start
building one. It's going to be your most powerful
marketing weapon from here on in.
of continuously searching for new customers,
you should be spending time each week contacting past customers
and offering them additional products and services.
It's so simple it's a no brainer, but so few Business
owners do this it's embarrassing!
spend thousands of dollars a month on ads trying to
attract new customers, and never contact the people who
have already trusted them and bought their products or
your existing clients to come in and check out a special
customer only offer.
Find out where
they buy similar products and services to yours now and
offer them to your customers instead of them going
inactive customers why they stopped buying from you and
entice them back into your store or Business with a special offer.
first sale you make to a customer is the most expensive
one you will ever make to that person. After marketing
expenses and overheads, there's probably not a lot, if any,
profit left in the first sale you make to someone for most
big profits are in the 'back end' sales you make to that
person. These are the follow up sales you make over time
when a customer has a good experience with you and decides
to come back. The super profits are when these happy
customers refer their friends to you because they had a
great buying experience with you.
not leverage off the goodwill you have with your satisfied
buyers and rather than go for the one-hit sale, create a
relationship with them so that they buy from you over and
over again for years to come?
Your One Time Sales Into Regular Orders
goal could be to find some way turn every single sale into
a monthly, quarterly or annual billing cycle for a related
product or service. Or, if this isn't possible, then
encouraging your customers to buy a different but related product or
service each month is the next best thing.
could offer a bonus to people having a trim every three weeks
instead of the usual 6 - 8.
Plumbers could offer a annual
maintenance plan that gives customers immediate attention
in the case of a problem for a small monthly fee.
A Butcher could offer a family
pack of their best cuts of meat delivered to a customers home every two weeks.
Mechanic could offer a regular service plan on a 12 month
basis where cars are serviced at regular intervals rather
than when the owner gets around to it.
are a million (well, maybe not a million...) different ways to turn a single sale into an
ongoing profit centre.
All you have to do is take some
time out from your Business, sit down in a quiet place to
think, look at your products and services, and work out a
way to earn a revenue stream from some of them instead of
a once off profit.
and marketing to find new customers probably accounts for a
large chunk of your expenses, and much of it is wasted on
people who never had a chance of buying from you – Radio
and television advertising are a good example of this for
Your message is broadcast to hundreds of thousands
of people who couldn't care less about you or your product
or service. You hear it all the time - an ad for a service
club or local Business at one end of the City broadcast
out to millions of people who love miles away and would
never consider visiting this club or that Business in 100
years, no matter how good it is.
Something Back To Your Best Customers
not spend some of this advertising money on offering your existing
customers bonuses or discounts for purchases they make
some direct response marketing techniques and make them an offer that they have to respond
to by phone, email or in person to take you up on,
rather than the mostly ineffective brand building rubbish that big Business
with their big marketing budgets use all the time.
is a far better idea than cash discounts in most
circumstances, because if you give your customer a
discount of $100, it actually costs you $100 at the bottom
line and you’ll
never see that money again.
If you give
someone a bonus that retails for $100, its actual cost to you may only be
$15 to $40, but
it’s perceived value to your customer is much higher.
don’t just contact your customers and leads once and
give up if it they don't buy the first time.
have shown that today, with marketing coming at us from
all sides, it takes between 7 and 13 or more follow up
efforts to make a sale. By giving up after the first, or
even the 5th attempt, you are probably leaving 80% of the
potential profits you could be making on the table.
have to follow up, follow up...then follow up some more.
has also found that the best time period or schedule for
contacting your customers and prospects is every 21 days. You
want to keep yourself at the top of their minds, but you
don’t want to look like you are hounding them to buy
something every week.
the best way of following up with your customers?
if you mail a letter to them all every 21 days, it's gonna
get pretty expensive.
fastest, easiest and most cost efficient way of staying in
touch with your clients is through an email Newsletter.
you have a Free customer Newsletter?
not, the next thing you need to do after building your database is start sending your subscribers
an informative email message every three to four weeks.
This will help you to build a relationship with your
customers and potential clients. If you have a strong
relationship with your subscribers, and send them regular
offers, you'll make a ton of extra money.
can use both regularly scheduled Newsletters and an email
Autoresponder that sends out your messages automatically
in a pre-determined sequence to each new subscriber who
joins your database.
this way, you can make regular offers to your list with
the autoresponder, and offer your customers seasonal specials and
special promotions through your regular Newsletter.
what's the best way of following up using email then?
most of the pro's use either Aweber
for their list management, Newsletter delivery and
would pay to check out both of these guys, and
subscribe to their free email courses.
courses are full of useful information and will teach you
how to use follow up email messages to massively increase
the profits you make in your Business while automating the
entire process once it's set up.
of course, if you use Site
Build It! like I do you already have the tools you need to send
Newsletters and create autoresponder messages. The only
downside with the SBI! system is that your follow-up
autoresponder is limited to 7 messages, whereas the others
are unlimited, but it's a great start...
hope that this first Report has started you thinking of
ways you can start to do things a little differently in
we'll look further into using your Newsletter to promote
your products and services, plus we'll look at one of the
most leveraged ways of skyrocketing your sales...removing
the perceived risk from your customer's purchase.
you have found this Report useful, then you might also
want to subscribe to my free Newsletter, Local
full of tips and strategies that will help you take your
Business to the next level without spending a fortune. To
subscribe, simple pop your name and email address into the
box below and your subscription will start with the next
you would like to make a comment or talk with me about
anything in this Report, I'd love to hear from you. You
can email me by using the Contact
Form or call me on 07 554632004 in Australia, or 61755432004 if
you are overseas.
And don't forget to subscribe to my Newsletter, Local
Business Online, for regular updates on the
latest marketing ideas and strategies to help make your
Business even more profitable. To subscribe, please Click
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