To Part Four Of Your eCourse
I hope yesterday's message
got you thinking about ways you can use affiliate programs
in your Business to massively increase your bottom
Remember, every additional
dollar you earn though an affiliate program is basically
free, found money.
These sales are super
profitable because you have no cost to attract the
customers, no cost to buy the product, no cost to ship
it...nothing. It's all done for you. All you have to do is
send out the messages and bank the checks.
What's not to like about
that? Better get to it then ;-)
If you would like to review
yesterdays lesson, you can by Clicking
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OK, now let's move on to
5 - Why You Should Think Seriously About Building An
Information Marketing Business In Addition To What You Are
You probably work damn hard
at what you do now, right? You probably don't have time to
scratch yourself, let alone time to start a completely new
Business along side the one you already have, correct?
But hang on a minute.
How come Disney Corp still
makes hundreds of millions of dollars each year, even
though Walt Disney passed away years ago?
How come the Ford
Foundation can give millions of dollars away to charity
each year, even though Henry Ford is no longer with us?
Why is Earl Nightingale's
company still reaping a fortune every year in sales, even
though Earl has moved on to (hopefully) greener pastures?
The secret that these three
men shared, along with thousands of others, is that they
created products that still sell to this day, long after
some of them are gone.
They didn't spend all of their
valuable time standing behind a shop counter serving customers.
They didn't spend their
days lying on their backs in the pouring rain fixing
someone else's leaky plumbing.
They didn't walk door to
door, trying to flog their services to all and sundry day
after day for a few dollars an hour.
If you spend your days
consulting with people, you are always going to be limited
to how much money you can physically earn. Even if you
earn $5000 and hour, you can only earn so much in a
And by consulting, I don't
just mean like an Accountant or a Lawyer meeting with a
client in your office.
If you stand in your
clothes store 10 hours a day recommending garments to
clients, you are consulting with your
customers on the right look.
If you are laying the
bricks for someone's home, you are consulting.
If you are a mechanic
fixing a customers car, you are consulting.
You are selling your time
Now of course there's
nothing wrong with doing this...at the start. But you
shouldn't have it as one of your life's goals to consult
with people until you are 65, exchange your valuable time
for money every day of your life, and then retire.
Because when you exchange
time for money, you only usually get paid once for each
hour you work. No work, no pay.
That's all you will ever
But if you have products to
sell, you can have multiple additional revenue streams,
each one independent of the others, or they can be tied in
with each other as a package, the choice is yours.
Of course you can sell
physical products as a supplement to your consulting, and
this is to be encouraged, but there is a better way...
The best products in the
World to sell are Information Products.
Let's have a look at the
advantages of selling information products over physical
things like cars, books and clothing, to name just a few.
Firstly, you have the
ability to focus nearly all of your time, money, energy
and thought on marketing your products, on making money,
instead of things such as opening and closing your store
or office, hiring and firing employees, obtaining finance
from your Bank or other lenders, holding and managing
expensive stock, explaining late deliveries from
suppliers, dealing with customers face to face and the
cost and time constraints of delivering your service to
people in person if that is what you currently do.
You can sell Information
products to customers around the World via the Internet
with no more effort than it takes to sell something to the
guy next door.
Customers can pay for and
download your information products instantly from the
Internet 24 hours a day, even while you are asleep.
Your Information Marketing
Business is completely scalable. In other words, because
you have low or no cost of production, you can sell
thousands or millions of units of your product, without
going broke trying to fund the growth of your Business.
If you find a target market
that is passionately addicted to something, (something
that's legal, of course) you can get rich selling them the
information that they are already buying from others.
And the best part is, you
can sell these people information that is already sitting
in your head. Stuff that you have learned that is just
going to waste at the moment.
You can take ideas,
concepts and systems from someone else, change them to
suit your market, put them into your own words, and sell
this information for a fortune.
You can't breach other
people's copyright of course, but you can use their
information and put your own unique twist on it, make it
different is some way, and create your own unique products
You could make more money
selling the information that's inside your head right now
than you are currently making in your Business...
How about that?
Why is Bill Gates the
richest person on the planet? Does he work longer hours or
harder than you do? Maybe, but not that much more. And DOS
wasn't even his idea. He bought the program for $50,000
and turned it into a fortune by licensing it to others.
Bill Gates is the highest paid information marketer on the
OK, so now, how do you
start putting this together?
Well, you have to start to
create some products. Block out one hour a day at first, 5 days a
week to start doing this. Then two hours a day. Find a way
to write for at least this amount of time each day, and in
a couple of months, you will be starting to make some
sales of your own digital information products. Open an
account with Clickbank
and you're away.
Then, just write more and
more products until your information Business rivals or
even beats your current profession. Create some audio and
video products. Find partners and work together to build
comprehensive information packages that you can all
promote to your respective lists.
Then you can decide if you
want to keep building your info Business or let it just
coast along as an additional income stream. It's completely up to you.
The sky's the limit. Now wouldn't that be a nice decision
to have to make?
Now I hope this brief
article has you thinking, "Yeah, I could do
If it has, your probably
also wondering where you can learn more to start the ball
Well, here's a few ideas to
get you going...
Your Knowledge Sell is an excellent introduction to
information marketing and creating your first information
products. It's entry level, but full of quality
information that you can apply immediately.
To Create Bestsellers is a set of several eBooks that
guide you step by step through the process of writing and
marketing your own information products. It also offers
tips on where to find content and lots of other tricks of
Charlie Page's Directory
Of Marketing offers some great ideas and strategies to
get you started, including turnkey information marketing
packages that you can just download to your computer and
start promoting...and you can keep all of the profits.
If you want to learn higher
level strategies, then Dan Kennedy is the information
Millionaire course is not cheap, but it's very, very
good, and worth every penny. It's probably the best
around. If you are serious, this is the one you should
buy. If you do buy Dan's course, drop me a note and tell me
what you think of it.
If nothing else, while you
are at Dan's site, take him up on his 3 months free
introductory offer for his No B.S. Marketing
Newsletter...it's great. I can't wait to rip the
wrapper off mine copy every month as soon as it arrives in the mail.
In fact, I'd like to hear
from you if you buy any of these courses,
just to see if you found them as useful as I do.
OK, so that's it for
I hope this introduction
has given you something to think about and helped you to
see the huge benefits of adding an information marketing
arm to your Business. Over time, it really could grow to
be more profitable and successful than the Business you
are in now, with less work, stress and effort.
Something to think about?
we'll look at why every small Business, yes even
yours, needs to have it's own website. This is really a no
brainer. If you aren't online with a site that is making
money, your seriously missing out.
you would like to make a comment or talk with me about
anything in this Report, I'd love to hear from you.
can email me by using the Contact
Form or call me on 07 55432004 in Australia, or 61755432004 if
you are overseas, or Mobile 0401307144.
As always, if you found this lesson helpful, please don't
forget to subscribe to my Newsletter, Local
Business Online, for regular updates on the
latest marketing ideas and strategies to help make your
Business even more profitable. To subscribe, please Click
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