To Part Five Of Your eCourse
I hope yesterday's message
got you thinking about ways you can start creating some
information products related to your Business to massively increase your bottom
Turning your service into a
product is one of the highest leverage ways of increasing
your income with little risk. Just look at the thousands
of seminar speakers doing the rounds these days. Many
speak for free and make a killing on product sales at the
back of the room.
It doesn't matter if you
sell shoes, hairstyles or computer games, there's a way to
tie sales of information products to your Business.
Of course, if you can't
come up with something yourself, there are thousands of
great products available right now through affiliate programs
that you could offer your clients instead.
Two places to start
looking for suitable affiliate products are Clickbank
and Commission Junction.
If you can't find anything suitable here,
just go to Google and type in 'your product' +
and you will most likely find plenty of merchants
with affiliate programs and products to choose from.
If you're still stuck,
please email me using the Contact
Form and I'll see if I can help.
If you didn't have a chance
to read yesterdays message yet, you can do so now by Clicking
OK, let's get today's final
6 - Why You Should Think Seriously About Building A Global
Web Presence, Even If You Are Selling Shoes To Little Old
Ladies In Wagga...
Most small Business owners,
especially those who service a local market, feel
that they don't need a website because they can't see how
it could possibly add anything to their sales or profits.
Well hopefully after
reading the last two lessons about Affiliate Marketing and
Information Publishing, you are starting to see the
potential for creating additional revenue streams online.
While it's true that you
can promote Affiliate products successfully without having
your own website, the most efficient and profitable way of
doing this is by doing what marketing 'guru' Dr Ken Evoy
Pre-selling means that
rather than simply mentioning a product in your Newsletter
or classified ad and giving readers a link to click on that takes them
straight to the sales page of your affiliate Merchant (or
even your own sales site, for that matter), you introduce
your products (or affiliate products) through first writing an article
or review of the item, then include a link at the end of the article for people to click on if
people would like more
Studies have shown that
Affiliates who Pre-sell products before referring visitors
the their merchants have click through and sales rates up to 10 times that of Affiliates who simply give
visitors a text link or banner ad to click on without any
explanation or introduction to the product.
Ken's Manual 'Make
Your Content Presell' goes into great depth about
how to write to both please the search engines and make
your visitors want to click on your links.
focused on people who are using Site Build It! but you can
take the ideas and principles he discusses and build your
site using one of the many free site building services
available if you want to and you
know what you are doing.
You can find lots of free
website building services by going to Google and searching
for them, but either way, you need a website for your
Business, or your leaving a lot of money on the table.
Here's why -
can direct people from your ads to visit your site to read
a free report (see the article about how to do this on the How
To Build A Sales Website page) on a topic that is
interesting to your target market. In this report, you can
make a far better case for why people should buy from you
than in your Newspaper ads or other marketing materials
where space far more is limited. You can tell people the
whole story, giving them concrete reasons and answering
all of their questions so that they can make an informed
can attract visitors from the search engines and penetrate
new markets for your products and services that were
previously unavailable to you. (You can read more about how
to do this on the page above or on the How
To Build A Theme Based Content Page) There are
millions of people online and many more coming every day.
You can tap into this huge pool of buyers and boost your
can constantly test new sales messages, headlines, offers
and ideas on your website using this visitor traffic, then
take your winners offline and use them in your other
marketing. Because you can use Google Adwords and have
targeted traffic visiting your site within an hour, you
can test your marketing very inexpensively, quickly and
effectively. When you find an ad or promotion that works,
you can roll it out across other media to maximize your
exposure and profits.
can use your website to educate your customers and
prospects about your products and services and show them
how what you offer can help them improve their lives.
can quickly and easily survey your customers and ask them
what they want to buy from you. The secret to any Business
involves just three steps - Find a group of people who are
interested in something, ask them what they want to buy,
then sell it to them. A simple form on your website is the
perfect way to ask your subscribers and clients questions
about what they want to buy and then you can offer it to
them in your Newsletter the next month. How easy is that?
can use it to add multiple new revenue streams to your
Business by Pre-selling both your own products and
services or affiliate products as mentioned above.
in all, there is a powerful case for using a website as
part of your overall marketing strategy to boost your
sales and profits. To read an example of
how one group of local Business owners fought off the
threat posed by a much larger competitor, please click
hope this message and the articles mentioned above have helped you to see that having a
website is not an option, it's mandatory in these days of cut-throat
Business competition, and how you can use your own site to
generate more leads, sales and profits for your Business.
properly built website can add a massive amount of cash to
your bottom line. Unfortunately most people don't go about
it the right way and spend months or years and a lot of money going
around in circles trying to get it right.
free eBook I mentioned earlier, Make
Your Content Pre-sell, is a great place to start if
you want to understand how the 'net really works.
help you avoid many of the pitfalls and steer you down the
right path towards making your website attract targeted
visitors and helping you create an additional profit
centre for your Business.
you go to the free download
page to grab your copy, just scroll down to the
bottom until you will see the link to the Make Your
Content Presell Manual.
will prove to be a wise investment of your time to read
this eBook all the way through so that you understand how
the 'net really works and the process of
building a website that makes money where so many fail.
OK, so that's it for
I hope this series of 5 introductory lessons has given you plenty of ideas to
you started on building your Business into a profit
If you have found them
useful and would like to learn more, then I'd love you to
subscribe to my free Newsletter, Local Business Online.
It's full of tips and strategies that will help you take
your Business to the next level.
To subscribe, simply fill
in your name and email address in the box below. You will
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you would like to make a comment or talk with me about
anything in this Report, I'd love to hear from you.
can email me by using the Contact
Form or call me on 07 55432004 in Australia, or 61755432004 if
you are overseas, or Mobile 0401307144.
Don't forget, if you found these lessons helpful, you'll
want to subscribe to my Newsletter, Local
Business Online, for regular updates on the
latest marketing ideas and strategies to help make your
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