Creating A Super Effective
Welcome to lesson 25 in your Solo Build It coaching
Recently we've been looking at ways of making more money
from your website using affiliate programs. A couple of lessons ago we discussed
27 year old entrepreneur Jeremy Palmer's new book and how he has managed to earn
over $1 million online as an affiliate in only his second year.
I know many of you grabbed a copy of his book, so
well done on investing in yourself and continuing your education.
not, you can get a copy here... you'll see why you should stop reading
this and do it now in a minute :-)
In an earlier lesson we looked at several ways of
increasing the value of every visitor to your site and one of those ways was to
sell high ticket items.
Today I'd like to make it real for you and show
you how this works in practice by sharing some numbers I have on using just one
of the techniques Jeremy discusses in the book - creating effective landing
pages - when combined with promoting a high ticket item.
In this example, I'm using Google Adwords to
drive traffic to a landing page which links to an affiliate merchant. The
product sells for $597 and the affiliate commission is $500 (not bad eh?).
Below are screen shots from three days in
the first week of the campaign after implementing Jeremy's landing page technique.
In this first shot you'll see that my Google ad showed
623 times that day, 22 people clicked on the ad to go to my landing page, and
the total cost for the day was $7.88.
The average position of the ad was 17.2 (in other
words, it was showing on page 3 of the Google search results) and 100% of the
people who landed on this page from my Adwords ad clicked through to the
If you'll think back to a couple of lessons ago
where I mentioned that getting 1% of your visitors to click through was average,
a 100% click through rate is rather good, don't you think?
Here's another day's results -
Here 86 people or 69% clicked through from my
landing page to the merchant's website. Still not too shabby when you consider
the best I'd had before was around 8% of people clicking through to my
Here's another day's stats -
On this day, 88% of the people who clicked on my
Google Adwords ad visited the merchant's website. I've seen consistent results
like these every day since I started implementing this new landing page format.
I'm now in the process of rolling it out to
different niches on different sites to test the results. The first impressions
are very encouraging :-)
If you've been tracking your stats you'll know
that these click through rates are amazing.
More common click through rates
range from below 1% to 10% on a good day and some sites do much worse that this.
Here's the total all time results for this small
test including stats from after I dropped my bids right down...
As you can see, my ads are showing anywhere
between page 2 and page 10 of Google's search results (this is a highly
competitive market) and still I'm getting clicks. And even better, the
conversion rates are holding.
The worst one was a 30% click through rate while
the keyword getting the bulk of the clicks has a 72.22% click through rate to
the merchant's site...
That means that nearly three quarters of the
people landing on this page have gone on to the merchant!
If this merchant's site continues to convert
prospects to buyers at between 1% and 3% like it has been it will be a very
profitable project that once set up is completely hands off.
My cost per visitor to the merchant's website
ranges from 30 cents to $1.10. Considering the product has a $500 commission and
if the sales page converts just 1% of visitors to buyers, the profits look like
No support issues, no personal contact, no
shipping...automated, residual income...you've gotta love that :-)
What can you learn from this example?
you can massively boost your click through rate (CTR) by using effective
increasing the percentage of people who click through from your site to your
merchants (your CTR) you massively decrease the time between sales
promoting a high ticket item in conjunction with a higher click through rate
you can exponentially increase the revenue you make from your websites
I learned how to do much of this from Jeremy and
you can implement the exact same strategy by following
the guidelines in his book.
The other thing you should think about is that
you shouldn't be wasting your time promoting low ticket items to your market.
Every sale I make through this merchant pays $500
in commission and there is the potential for residual income as well from
With such high commissions I can afford to spend
a lot of money attracting each customer so I have more options for marketing
And by the way, if you'd like to know more about
this program and how they can pay out so much in commissions, please let me know
by using the Contact
Paying Affiliate Programs To Suit Your Niche Market...
Since the last lesson several readers have asked
me where they can find high paying affiliate programs in their niche markets.
Right on cue, Ken has added a new search into the
SearchIt Tool that helps with
Step 1) To find affiliate programs for
your niche, select Monetization
Step 2) Now choose Find Affiliate
Step 3) Enter a keyword related to your
website's niche market...in this example, I've chosen electronics -
Then choose Search It! You will now see a list of
affiliate programs related to the keyword you entered into the search.
Visit these merchants and add suitable programs
to your monetization plans. Look for popular, high paying products and services
that other affiliates are promoting and making profits from.
It's OK to promote ebooks as part of your
monetization mix, but the biggest bang for your buck (and the time you've spent
on building your website) is in promoting high value items that pay large
That's all for today. I hope this lesson has
given you something to think about and helps you to make more income from your
Solo Build It website over the weeks and months ahead.
Until next time,
P.S. The landing page example I showed you
above is only one thing I learned from Jeremy's ebook. You will learn a lot from
this million dollar earning affiliate and I'm sure you'll find it a worthwhile
investment. You can check it out