Where did you get so much content for your Solo Build It site at Hobby and Lifestyle.com?

Question - I just took a quick look at your Solo Build It site over at hobby and lifestyle site. WOW...900 pages and growing...that's amazing!! And good info, too!Rocky Tapscott

Do you have someone write the copy for you, or are you researching and writing it all yourself?

Answer - I've written about 10% of the content of the www.hobbyandlifestyle.com site (and optimized all of the articles myself) and purchased the rest. It's a much easier way of creating content than trying to write it all yourself.

I wrote 95% of my last site myself but it took far too long ( 8 months for 140 pages!!). I won't make that mistake again with this one...

Using Solo Build It the way I do (with the block by block page builder) it's very time consuming. Now I have some of this page creation outsourced as well, so I can focus on building income instead of content myself.

I've used Niche Content Packages for much of my content and I've found them to be excellent. 

They have all sorts of PLR content covering many topics, so all you have to do is optimize it like I show you in the coaching course (or have somebody else do this for you), and you can have 25 to 40 pages ready to go in no time.

You have to change each article slightly so that it's not considered duplicate content by the search engines, but re-writing articles is much quicker than starting them from scratch.

Here's a short article explaining why...

Why You Should Rewrite Your PLR Articles

You’ve acquired some PLR content. But how do you use it to best advantage while avoiding roadblocks? Search engines are trying to feed surfers relevant results. To do that, along with other things, they have to scan the on-page content. If you think that having the same content on two different sites gives you two chances to be ranked high in the results, think again. They got wise to that trick a long time ago.

Search engines have complicated algorithms that can be difficult to reverse engineer. But one thing is certain: if the exact same content is used across multiple websites, you can suffer a duplicate content penalty. Rewriting PLR content is the best way to deal with that problem. It takes a little more work, but it’s a sure bet.

It’s difficult to know exactly how much to change, but even changing only 10% of the content can easily put you in the clear. Out of a 500 word article, that’s only 50 words - less than one paragraph’s worth over all. Pretty easy.

Tailoring content has another advantage

You can give your site a unique ‘flavor’ by modifying the PLR article to something that sounds more like how you would write.

When you do that with a number of articles, you are guaranteed to differentiate your site from your competitor. That keeps visitors and customers loyal, because then you are the only one in the world with exactly that content. After all, there are lots of actors in the world, but there’s only one Harrison Ford.

You could avoid the duplicate content issue entirely by writing every article from scratch. But that’s time consuming and not everyone has the interest or ability. To run a successful site, you have lots of things to do every day. Whatever time you spend writing, you’re not doing those other things.

Starting from a blank page is much tougher

It’s a lot easier to re-write something than to write from just a topic idea. Changing a phrase here or an example there is easy and the writing that’s already on the page stimulates you to think of alternatives.

Quality counts, too. You may not have the ability or interest to write great content, content that attracts visitors and back links. Even if you can, it takes time to do well. If you don’t take the time, you’ll end up with content that isn’t polished. That turns people off. Not a good business strategy.

It’s much quicker and easier to modify good quality content to avoid a duplicate content penalty and make it your own than it is to fix up junk. You can polish good chrome to a shine in a few minutes. If it’s rusty, you’ll spend all day!

PLR content vendors vary a lot

You've got to be careful though because there are good and bad PLR content providers. I've used Niche Content Packages for years and I've found them to be one of the best quality PLR sites around. 

They've been online since 2005, and Stefan only hires the best professional writers to give you the best content. The PLR articles offered there will give you a great starting point for your Solo Build It site's initial (or ongoing) content needs.

Hope this helps,

Until next time,

Warmest regards,

Rocky Tapscott

P.S. Got a Solo Build It Question? Ask me here. Got problems getting the most out of your existing SBI site? Grab my free coaching course here.

Or if you are about to order Solo Build It and you'd like to check out my limited-time personal coaching and bonus offer, check out this page.

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