If You Want To Make Adwords
Work For You, Here's What
You Need To Know...
I've been using Google Adwords for about three years now and I've got to tell
you that at first I lost a lot of money because I had no idea of what I was
A couple of years ago after much angst and many mistakes I grabbed a copy of
Perry Marshall's Definitive Guide To Google Adwords, and a whole new world was
opened up to me.
My Adwords CTR (click through rate) went from practically nothing to in many
cases above 10% or more, my ads started attracting perfectly targeted visitors
to my websites instead of people who weren't interested, and I started making
That guide was one of the best hundred bucks I ever spent (apart from buying
Solo Build It of course) and it has helped me to put thousands of dollars into my bank
But with all these changes taking place with the Google Adwords system and
the constant threat of increasing competition, sometimes you need ongoing help
to stay on top of things.
Again, Perry has come to the rescue with his Renaissance Club Membership
I joined recently to check it out, because I noticed that included in the
package was a copy of Perry's newly updated Definitive Guide To Google Adwords
manual, plus a heap of other stuff.
Well, you could have knocked me over when the package arrived containing my
first month's Newsletter...
I opened it up and spread it out on the table to sort it all out...it was
like Christmas had come early :-)
Here's a picture of what I received from Perry as part of my first month's
Not only did I get Perry's latest Newsletter full of great marketing
advice, there were 5 special reports and 5 CD's in the package as well.
Holy crap I thought, the guy's gotta be nuts!
Just the shipping to Australia cost him 10 bucks...
As Perry said in the introductory letter that came with the package, "So
why, you ask, am I going negative, sending you all these reports and CD's just
for trying this Newsletter? Because you need this now. Not later."
There's a huge marketing lesson there for all of us.
It's called the 'Shock and Awe' method of product creation and
Overwhelm your customers with such tremendous value that they stick around
and tell their friends about you...
Perry's physical cost for supplying and shipping all this stuff is probably
only just covered by the first month's subscription (it may not be covered, but
it most likely is - just).
He's banking on the quality of the content to make it impossible for me to
cancel any time soon.
And you know what?
He's absolutely right.
After reading the special reports and listening to the bonus CD's, I'm
I've also read the latest update to his Definitive Guide To Google Adwords
(that's an instant download along with some great mp3 audio recordings as well
as soon as you join) as well, where he covers lots of new stuff that's changed
sine I bought the first copy (although not the very latest changes of course).
Not to worry, by getting Perry's Renaissance Club newsletter every month,
I'll know about the latest Google updates as they happen (along with plenty of
other stuff), so I'll always have the latest info to work with.
You have seen how I rarely recommend products or services to you in this
coaching course unless I truly believe they will help you to massively fatten
your bank account.
The Definitive Guide To Google Adwords and Perry's Renaissance Club
membership are two of those products.
If you are serious about building your online business, and you want to see
how Google Adwords can help you to massively boost your visitor numbers, revenue
and profits, then take a look at Perry's
Renaissance Club by visiting this page where you get both.
Or if you'd like to grab his free 5 Day Adwords Mastery Mini Course (which is
really very good) on getting the most out of Adwords so you can check him out
first, you can
And if you grab Perry's Adwords course or Renaissance Club membership and you
have any questions, let me know and I'll answer them for you if I can.
To your online success,