How do you handle the
tediousness of building a Solo Build It site?
Question
- I was able to take a peek at the SBI Action guide through someone else's site, and it looks like a horrific amount of reading and sorting, trying to get to the specifics of doing the process that will get one moving along in the right direction.
I am hesitant to even buy SBI, as I fear I will burn out during the process.
Can you tell me how you did, the first time, and what you saw and how you overcame the tediousness of it all?
Answer
- To be honest, it took me about 6 months to work out what the hell
I was doing when I purchased my first SBI about 6 years ago :)
SBI was a
lot different then - there were no instructional videos (you had a 500 page
PDF manual instead) and it cost US$495 per year (and with our $A then at
about US50 cents, it cost me nearly a grand in our local money. Plus there
were nowhere near as many tools and modules as it has now.
The product has
been improved out of sight and it costs much less. Can't argue with that...
I had three
things going for me when I started. I hated what I was doing so I had to
get away from that. I loved the process of learning something new so I
was determined to succeed, and I was working on a topic I loved - Stock
Trading.
Starting over
again now with the new sites I build for myself, here's what I do -
-
Find
a topic that is in demand with a lot of people searching for info online that
I also know something about. It has to interest me or it's just too much
hard work.
-
Make
sure that people are already buying INFORMATION PRODUCTS in that market and
that there is a big variety of sub-niches and topics I can profit from. I
don't deal with many non-information products and I prefer selling
how-to information because it has a high perceived value when done
correctly.
-
I
use the SBI Brainstormer to find the best keywords for the topic I am
working on, focusing on a range of 'buying' and 'comparison' keywords so I
attract people when they are near the end of the buying cycle instead of
just doing research.
-
Create
PRE-selling pages that focus on getting people to opt in to a mini course or
newsletter so I can build a relationship with them over time.
-
Send
regular articles to them full of useful info that helps them to get to know,
like and trust me
-
Make occasional
recommendations for products that I honestly feel will help to enhance my
reader's lives.
-
Once
I find products that I feel will be profitable, I start bidding on
keywords using Google Adwords and drive traffic to my opt-in pages related
to these keywords.
-
I
spend a few hours a week for the first month or so generating incoming links
from a range of quality sites to boost the site's link popularity quickly
and SE rankings over time.
-
I have
started to use sites such as Facebook, YouTube and Hubpages.com to
drive additional very targeted traffic to my site. This is the
growth area of the future and the social media sites are becoming much
more important as time goes by.
-
I
don't wait for search engine traffic to turn up any more, I go out and get
people to come to me. The organic SE traffic does come, but it takes
time - I don't want to wait for that any more...I'm too impatient
-
Once
the basic site is up, I just keep building campaigns and pages and
eventually put each site on relative autopilot.
This might
all sound tedious and a lot of work, but it is exciting watching campaigns
come to life, especially when you don't have to wait for the search engines.
And it sure beats working as a fitter and turner (my previous job :-)
'm now getting
other people to write the content for me while I build the pages and
create campaigns, but in the near future I will be outsourcing this as well.
Then I can focus on marketing where the big bucks are.
I still spend
several thousand dollars a year on education, but it comes back to me with
interest. I guess you can never stop learning because things change and you
have to stay on top of it.
Anyhow, that's
what I do these days Terry. I hope it gives you some sort of blueprint if you
choose to go ahead and use SBI for your site.
Warmest regards,