Take your local business online and double your profits with Solo Build It
how to use the Internet to promote your local business to hundreds or even
thousands of potential customers..."
If you sell products to local customers, a lead
generation website could be the best investment you ever made.
Here's a question I received the other day from a
local business owner that goes right to the heart of marketing your business
We sell shades, awnings and other sun protection products through our offline
business and we want to start promoting our products through our website
Answer - For
your online marketing strategy, I'd recommend that you offer visitors a Free
Report that talks about the ins and outs of saving energy and all the other good
things about using your products. Your Report should also include some sort of
time-limited bonus or incentive coupon inside which encourages potential
prospects to contact you to have a quote or job done.
Then once people have downloaded your Report, you can stay in touch with them by
email, mail and/or phone and follow up until they convert into customers.
Simple Form To Capture Your Visitor's Information
You can use a simple form program to
capture their details (name, email, phone number, address, etc.) and then just
follow up with them either automatically or manually, but preferably both.
I'd imagine that there's enough profit in each
job to make this very worthwhile, and you could just have one of your staff
handle the recording of customer info into a database while you write the
messages to customers and follow up.
Even mail and phone follow up by a staff member is worthwhile and very cost
effective for most businesses - hit them with a multi-faceted marketing campaign
once they raise their hands and say that they are interested and don't stop
following up until they buy :-)
Then advertise your Report in the local papers with this style of ad -
Home Owners - Free Report Reveals How To Save 20% On
Your Heating And Cooling Bills - Forever...Visit www.BeaudesertSailsAndAwnings.com
To Grab Your Copy
Then have an form on the home page and every other page of your site for people
to complete to grab a copy of the report. This strategy works well for all sorts
of local businesses and is worth testing to gauge results.
Once you have people on your database, you can offer them all sorts of related
products and services (both yours and from other people as joint ventures or
For most local
businesses, offline testing
using large ads is very expensive.
By testing small lead generation ads and then
getting people to either call you or visit the website to register for your Free
Report (mail it to them with brochures and a sales letter if possible, plus give
them something by email to keep them happy instantly) you can run lots of much
less expensive ads, plus test headlines and ad copy, to find what works.
You can't say much in a small ad, and large ads can be a big risk if it flops,
but in your Free Report and on your website you have a much room as necessary to
tell people the whole story.
One thing to remember also is that you should never ask people to call for a
quote - that will force them to compare you with your competitors on price
instead of quality.
This Free Report strategy is designed to
differentiate you from your competitors by educating your customers to the
additional value you offer over everyone else.
What If You
Don't Want To Compete On Price Any Longer?
Normally the only thing people have to go on when
they choose one business over another is price.
By educating your prospects to your value, you
eliminate the price issue and get them to focus on the value. By then offering
to give people a quote so that they can compare you to others you remove this
advantage and are then focusing on price as one of the main issues.
Think about what happens when you go to a doctor.
You don't ask him for a quote to have a life saving operation. He is the expert
and you take his advice. You get the job done and you pay the price.
I can't imagine people preferring to visit the
cut price Heart surgeon who can fit you in immediately.
By showing how much value you give compared to others you can charge higher
prices, make more net profit and have a much larger smile on your face :-)
A website is a great way to get the Net working for your
local business, and to get you started,
I'd like to give you a Special Report I've just completed entitled "How
A Simple Lead Generation Website Earned A Consultant $55,000 In Just 7 Months -
And How You Can Do It Too..."
this concise, 29 page Report I show you exactly how one client of mine used her
web marketing system to go from not enough work to booked solid in just a few
grab a copy of this free Report by email, please complete the short form below,
and I'll send it to you immediately -
this article and video have got you thinking, and you would like some
more ideas on how you can use the Internet to promote your
Business or even expand into new areas, then...here's what to do next.
How To Get Started
If you would like to get started with your online
marketing and you have the time to do it yourself, then check
out Solo Build It here. If you decide to use Solo Build It, you'll find that
local visitors will be soon be finding you online and visiting your store.
If you are keen to build your website yourself,
but you need expert guidance and support, SBI eLearning can help. Learn
Or if you love the idea of having a web presence
that attracts targeted visitors to you day in day out, but you don't have the
time or desire to build a website yourself, then you can have a trained Solo Build It professional do everything for you. You
can learn more here.
No matter which way you go, you'll find that a
Solo Build It website will be one of the best investments you've ever made when
it comes to increasing your business profits.
that might really help you as you row your business is office
automation software, and this is the one I use. Visit
this page for details.