You Are Sick Of Working Your Butt Off For Very Little
Reward, You're In The Right Place!
FROM: Rocky Tapscott, Cedar
Hello and welcome...
You've come to
this website because you want to increase the profits you
make from your local Business, so let's cut straight to
the chase - I want to share a simple marketing strategy that is
so powerful, you may just lay awake nights thinking about
But first, I'd like to
ask you a few of questions -
you work more than 60 hours every week but don't feel like
you are earning anywhere near enough for the time and
effort that you put in?
you hate spending a lot of money on local media advertising
without seeing a worthwhile Return on your Investment?
would you feel if you could multiply the number of customers you have and
sell to them again and again automatically?
you worried about not having enough money to retire
when you want to, because you won't be able to afford it?
If so, this Special Report
is what you have been waiting for
Would you like
to know how to find targeted customers and attract them to
your Business like moths to a flame?
A simple and
highly effective way to do
that is to build a one or two
page Website that provides compelling information to a
targeted group of people in exchange for their names and email
addresses...then you regularly email those people with more
information and special offers every couple of weeks.
The names and
email addresses you collect will be worth a fortune to you and your
Business over the years if you use them in the way I am
going to outline for you shortly. For now, please remember
following formula -
List of Subscribers = Future Customers
a minute!" I can hear you say. Why would I want to
build a website? And anyway, I don't have any idea how to
- I will show you an easy way to build a
professional looking, traffic pulling website in just a
little while, so please stick with me here...it will be
can act as a focal point for all of your local marketing efforts
will allow you to easily and automatically collect names and email addresses
from all of your current and potential customers and send these people offers to buy your products and
services forever for FREE!
will let you to tell your customers and prospects a lot
more about yourself and why they should deal with you than
you could ever fit into any other form of advertising -
all you have to do is place small lead generation ads in local media and direct
them to your website for more information
can write and send a regular Newsletter or Ezine to your
list, giving them updates and useful information that will
prove to them that you are the Local Expert when it comes
to your products or services
can survey your subscribers and uncover all sorts of
useful information. For example, the easiest sales are
when you - Find a group of people, ask them what they
want, then sell it to them...simple, isn't it. And a
web based form sent to your Newsletter list via your
website is a quick, simple way to find out exactly what
your customers and potential customers want
you have a list of qualified prospects, you can do joint
ventures with other list owners and share in the profits
of selling your goods and services to each other's lists
list above is not exhaustive - there are many other uses
for a website, but I hope you are starting to see the
value in building one for yourself.
let's find out -
to collect a ton of email names for very little cost...
OK, so the
plan is to build
a simple website that offers free information that your
target market is looking for. Let me give you an
you are a Karate Instructor.
regular self defence classes in the local hall and give
personal, one-on-one instruction to busy people who can't
make it to your regular classes.
build a website that offers good, solid, beneficial
information to anyone worried about their personal safety
or looking to protect themselves in dangerous situations -
your website would take the form of a Free Report that
covers self defence issues and provides some tips your
reader can use immediately.
No trying to
sell anything, no ads for your products or services,
nothing but good solid information for people who at some
stage might become your customers.
You might call
your Free Report -
Defence Expert Reveals:
Truth About Self Defence... And One Simple Move That Will
Into Submission Quickly And Easily
like that. Your Free Report has to prove to them that you know
exactly how to give them peace of mind and you know what
you are talking about. That is your only goal at the
You could give
them tips like -
simple Power Moves that they an use to subdue any attacker
quick exercises to increase muscle tone and be ready for
things to watch out for in deserted areas at night that
could mean trouble
questions women (or men ;-) ) can ask on a first date to find out if
their companion is a threat to their safety
whatever your current clients ask you about on a regular
basis. You can bet that if your current students have
these fears, then there are thousands of others who also
have them and are looking for a solution right now.
And then you
run a small, low cost ad in Fitness Magazines,
Newsletters, Martial Arts Magazines, related websites and
Report Reveals The Truth About Self Defence - Learn Three
That Will Subdue Your Attacker IMMEDIATELY! Plus,
people reading these targeted magazines do you think would be interested in your Free
article on self defence and would love to know how to
quickly and easily foil a would-be attacker? Probably lots
of them, especially because you have targeted your ads to those
Now you will
have hundreds, possibly thousands of highly targeted
prospects calling in to your website and reading your Free
Remember, this information has to be totally
FREE, so there's no barrier to them getting it and there is no
obligation on them to buy anything - they can read it
without any strings attached.
just log on to your website and read your Report. Very inviting to
your target market, isn't it?
Then, at the
end of all this great information, you write something
that you know how to easily defend yourself and can
subdue any attacker... are there any better secrets?
Yes there are.
The best secret is to become a subscriber to a special
online Newsletter, Self
Published every two weeks,
it offers rock-solid training tips and techniques not taught anywhere
else. Up to the minute training that will help you reach
the top - Free.
It is written
by me, a Karate Instructor with 8 years experience,
working with 1421 individual clients and helping 181 of
them reach Black Belt status safely and effectively.
Defence Today doesn't have any annoying Banner
Ads or filler material - you simply get the best
information on Self Defence available.
absolutely no charge for Self
Defence Today - no obligations, and your name will
never be sold, loaned or rented to anyone else - ever!
If you want to
discover proven, practical self defence techniques and you
are not signed up for Self
Defence Today, you are missing the boat. Just
click below to sign up right now.
here to subscribe
to Self Defence Today.
At the end of
reading all of your great information, your visitor can
choose to learn more (and if you have given them a lot of
great stuff already, they should want to learn more from you -
you're the expert, right?)
subscribe to your Newsletter and give you their name and
By capturing your visitors
name and email address, you have the opportunity of building a
relationship with them, and these people are extremely
targeted - they are interested in Karate and self defence
- perfect future customers??.
forget that there are many sub-groups or niches within the
general population who you could target individually with
your ads and create even more interest.
father of a teenage girl who wants his daughter to learn
self defence in case one of her dates gets out of hand -
your ad in The Courier Mail could read something like - Parents
- Free Report shows how your kids can look after
themselves when a date or party turns ugly. Visit wwwyourwebsite.com
middle aged mother who works night shift and has to walk
through a dimly lit car park every night on her way to
work - your ad in Woman's Day could read something like - Ladies,
Are You Worried About Your Personal Safety? Free Report
reveals two simple moves that will foil any attacker.
19 year old man who is always getting beaten up at
university and wants to be able to look after himself -
your ad in People or Picture Magazine, or Computer
Magazines could read something like - Are You Sick of
being picked on and want to do something about it? Free
Report reveals three secret moves that will make the
bullies wish they had never met you! Visit wwwyourwebsite.com
target lots of different groups in this manner by placing
small ads in the Newspapers or Magazines that they read on
a regular basis and many people would subscribe to get
their hands on your free reports.
each ad is in the format of present the problem -
then offer a solution. This is because the brain
works by looking for problems first and then
trying to find solutions. Benefit laden headlines (you
know, the ones you see everywhere) don't have the same
punch as headlines in which you present the problem first,
then offer your reader a solution.
We talk a lot
more about why this is so in the Newsletter, but for now,
just remember that your prospect's brain is continuously
looking for problems to solve, not solutions first.
niches for our Karate instructor could include -
people worried about personal safety
industry workers like night watchmen and bouncers
staff and managers
interested in health and fitness
list of potential clients is enormous if you drill down
like this and look for small, un-serviced market niches.
Over a period of time, many of
your subscribers will
become your students and buy other related products and
services from you. You can offer them all sorts
of training aids and educational material through your
Newsletter each fortnight.
No matter what
you sell, there are countless sub niches that you could
target much more effectively by offering Free Reports that
talk specifically to those people and offer them a
solution to a problem they are currently facing.
Now lets say
that over a period of time, you get 10,000 people on your
Each fortnight or month, you send them
out some great information along with a special offer to
join your classes, try your one-on-one service at a
discounted rate and also a recommendation to buy a product
or service from another Merchant who will pay you a
people do you think will take you up on the offer each
month - probably quite a few - and your Business will be
booming! What if you made an extra $1 per subscriber per
month? How many subscribers would you go after?
Do you see how
easy this is? This is not pie in the sky stuff - many
businesses are making incredible incomes every month doing
exactly this...how about you?
please re-read the example above - and as you do,
put 'your Business' in the advertisements
above and in the content of the Free Reports you write for
your website - you could write slightly different content
for each specific niche you target and put these articles on
different pages of your website.
Do you see how you
could apply this strategy to your Business and increase
your customer base massively, by targeting ten or twenty
sub-niches that you aren't getting to at the moment with
your generic advertising to everybody?
could be worth thousands of dollars to your bottom line and it's only one method of using a website to boost your
Business profits. I briefly mentioned several others at the start of
this Report - can you see the potential for your Business?
So now I know
what your are thinking.
Sounds great, Rocky...but how do I
build a website? What's that going to cost me? Where will
I find the time?
Well I'm glad
solution for most Businesses is to use a program called Site
anyone with basic computer skills (or an employee who has
them) the ability to build a professional website quickly
and easily. But it does much more than that.
can use a word processor like Microsoft Word, you can
build a website. It's just like putting one block on top
of another - very simple and straight forward.
Build It! offers you the chance to build
multiple streams of income from your existing Business -
no matter what it is.
Rather than me
trying to explain it all to you, I've put a link below to a great article
that looks at several case studies that show how other
people have used Site Build It!
to power the profits of their Local Businesses and turn
many of them into Global Businesses.
Businesses are using Site Build
It! to go far further than just building a
small website like we have discussed here - they are using
it to build Theme Based Content Sites that
generate loads of highly targeted visitors FREE from the
You can do the
same for your Business if you decide to - now that's where
the really BIG profits come from - selling products to a
Global market from your Local small
As you read
through these case studies, please think to yourself, 'How
can use this in my Business?' There are some great tips here - it is well
worth you taking the time to read every person's story.
read through the case studies, Click Here
back...I hope you
have found this Report and the Case Studies article above useful.
There truly are tremendous opportunities available to
those who understand how to use the Internet in
combination with their off-line marketing efforts.
In addition to
this Special Report, I have written a series of Bonus
Reports that are chock full of powerful information...
you like to know how to earn income 24 hours a day, 7 days
a week, simply by copying and pasting a small amount of
content into your web pages?
then find additional highly profitable Niche markets
related to your Business that you might never have
thought of and then own those Niches.
how to spread the message about your product or service to
a huge global market by writing articles and having them
published in other people's Newsletters. This will build
traffic to your website in leaps and bounds and visitors
will be highly targeted to your theme or topic.
Affiliate Marketing (this is a Gold Mine).
You can source and sell thousands of products from
Merchants around the corner or around the Globe, have them
either digitally delivered over the Internet or drop
shipped by someone else and earn substantial commissions for offering them
to your customers.
Report has a link to a free ebook that you can download
instantly that takes you step by step through building
your website - it teaches you how to build a Theme
Based Content Site, but you can get a quick
start to increased profits by building a few pages first
as we discuss above and driving traffic to them with local
advertising. Then, if you decide to go further, you can
build a Content site as time permits.
also looks at at strategies for getting your email
messages opened, read and acted upon - this is most
important if you are using email marketing of any kind
(which you will be...)
Reports are only available to subscribers to my
Newsletter, Local Business Online.
In fact, the
first 5 issues of the Newsletter are the Special
Reports share tons of insider tips and strategies that are
designed to increase your profits. Then each fortnight, I
will send you an update giving you more ideas that you can
use straight away in your Business.
Marketing Genius, Jay
Abraham, has said that there are only three basic, yet
critical things Business owners have to focus their
attention on to create a thriving, profitable Business.
They are -
the number of customers,
those customers to buy more initially, and
their customers to buy more frequently.
More customers, buying more
goods or services, more frequently - that is the essence
of creating a super profitable Business.
I share with you every two weeks will do just that...and
the Newsletter is FREE.
So if you
would like to read these Bonus Reports and receive fresh
ideas and strategies every two weeks, please subscribe to Local
Business Online by filling in your name and
email address below.
subscribe, you will receive a confirmation email -
click on the link at the bottom to 'Newsletter
Back-issues' and you will see that the Special Reports are the
first 5 Newsletters.
through them all - they contain a wealth of information and
resources that I have found extremely useful.
So, what do
you do now to start using this information?
Step 1 is to subscribe
to my Newsletter, Local
Business Online, and read the 5 Bonus
2 is to read the case
studies article if you haven't already done so and
learn how other small Business people are using Solo Build It! to grow their Businesses. The Local Business
case study of Dr John Birch is particularly useful if you
sell any sort of service.
3 is if you are still unsure
whether you really need a website for your
Business or have any questions at all, please feel free to contact
me via email or call me on 07 55432004 or 0418
and I will be happy to talk with you about your personal
4 is order
your Solo Build It! package online, read through the
comprehensive manual that takes you through how you can
build your website in 10 days or steps. Again, I will help
you in any way I can to get your website up and running as
quickly as possible - simply call or email me - I will
help you in any way I can.
5 is build as many pages as you like using the
method I described above - write Free Reports for targeted
groups of potential customers.
6 is to place small lead generation ads in the
publications your customers read (ask your current
customers what they read if you are unsure),
then capture your visitors names and email addresses and
start building your own list. Remember, Subscribers =
7 is offer you list of subscribers regular updates
and great articles, plus products or services related to
your theme or niche through your Newsletter every two
weeks or so.
you choose to go further, Step 8 is to
follow the Solo Build It! manual and build a Theme
Based Content Site that will attract visitors from
around the world from the search engines, then offer them
products from you affiliate merchants (this is discussed
in the Solo Build It! manual and also in the Bonus Reports
available to subscribers).
it - that's the system.
will share many other ways to create income from your
website in the Newsletter over the next few months - you
have the potential to create multiple streams of income
from your existing Business - what other marketing method
offers you this?
it for now. Thankyou for
reading this Report - I hope you have found it useful, and I look forward to talking with
you in the future.
I wish you
well with your Business,