At the end of reading all of your great information, your visitor can choose to learn more (and if you have given them a lot of great stuff already, they should want to learn more from you - you're the expert, right?)

So...they subscribe to your Newsletter and give you their name and email address.

By capturing your visitors name and email address, you have the opportunity of building a relationship with them, and these people are extremely targeted - they are interested in Karate and self defence - perfect future customers??. 

And don't forget that there are many sub-groups or niches within the general population who you could target individually with your ads and create even more interest. 

For example...

• The father of a teenage girl who wants his daughter to learn self defence in case one of her dates gets out of hand - your ad in The Courier Mail could read something like - Parents - Free Report shows how your kids can look after themselves when a date or party turns ugly. Visit wwwyourwebsite.com

• The middle aged mother who works night shift and has to walk through a dimly lit car park every night on her way to work - your ad in Woman's Day could read something like - Ladies, Are You Worried About Your Personal Safety? Free Report reveals two simple moves that will foil any attacker. Visit wwwyourwebsite.com

• A 19 year old man who is always getting beaten up at university and wants to be able to look after himself - your ad in People or Picture Magazine, or Computer Magazines could read something like - Are You Sick of being picked on and want to do something about it? Free Report reveals three secret moves that will make the bullies wish they had never met you! Visit wwwyourwebsite.com

You could target lots of different groups in this manner by placing small ads in the Newspapers or Magazines that they read on a regular basis and many people would subscribe to get their hands on your free reports. 

Note that each ad is in the format of present the problem - then offer a solution. This is because the brain works by looking for problems first and then trying to find solutions. Benefit laden headlines (you know, the ones you see everywhere) don't have the same punch as headlines in which you present the problem first, then offer your reader a solution.

We talk a lot more about why this is so in the Newsletter, but for now, just remember that your prospect's brain is continuously looking for problems to solve, not solutions first.

Other target niches for our Karate instructor could include -

• Older people worried about personal safety

• Taxi Drivers

• Security industry workers like night watchmen and bouncers

• Bar staff and managers

• People interested in health and fitness

• Gym members

The list of potential clients is enormous if you drill down like this and look for small, un-serviced market niches. 

Over a period of time, many of your subscribers will become your students and buy other related products and services from you. You can offer them all sorts of training aids and educational material through your Newsletter each fortnight.

No matter what you sell, there are countless sub niches that you could target much more effectively by offering Free Reports that talk specifically to those people and offer them a solution to a problem they are currently facing.

Now lets say that over a period of time, you get 10,000 people on your mailing list. 

Each fortnight or month, you send them out some great information along with a special offer to join your classes, try your one-on-one service at a discounted rate and also a recommendation to buy a product or service from another Merchant who will pay you a commission.

How many people do you think will take you up on the offer each month - probably quite a few - and your Business will be booming! What if you made an extra $1 per subscriber per month? How many subscribers would you go after?

Do you see how easy this is? This is not pie in the sky stuff - many businesses are making incredible incomes every month doing exactly this...how about you?

Now please re-read the example above - and as you do, put 'your Business' in the advertisements above and in the content of the Free Reports you write for your website - you could write slightly different content for each specific niche you target and put these articles on different pages of your website. 

Do you see how you could apply this strategy to your Business and increase your customer base massively, by targeting ten or twenty sub-niches that you aren't getting to at the moment with your generic advertising to everybody?

This strategy could be worth thousands of dollars to your bottom line and it's only one method of using a website to boost your Business profits. I briefly mentioned several others at the start of this Report - can you see the potential for your Business?

So now I know what your are thinking. 

Sounds great, Rocky...but how do I build a website? What's that going to cost me? Where will I find the time?

Well I'm glad you asked.

The simplest solution for most Businesses is to use a program called Site Build It!

It gives anyone with basic computer skills (or an employee who has them) the ability to build a professional website quickly and easily. But it does much more than that. 

If you can use a word processor like Microsoft Word, you can build a website. It's just like putting one block on top of another - very simple and straight forward.

Site Build It! offers you the chance to build multiple streams of income from your existing Business - no matter what it is.

Rather than me trying to explain it all to you, I've put a link below to a great article that looks at several case studies that show how other people have used Site Build It! to power the profits of their Local Businesses and turn many of them into Global Businesses. 

These Businesses are using Site Build It! to go far further than just building a small website like we have discussed here - they are using it to build Theme Based Content Sites that generate loads of highly targeted visitors FREE from the search engines. 

You can do the same for your Business if you decide to - now that's where the really BIG profits come from - selling products to a Global market from your Local small Business! 

As you read through these case studies, please think to yourself, 'How can use this in my Business?' There are some great tips here - it is well worth you taking the time to read every person's story.

To read through the case studies, Click Here

Welcome back...I hope you have found this Report and the Case Studies article above useful. There truly are tremendous opportunities available to those who understand how to use the Internet in combination with their off-line marketing efforts.

In addition to this Special Report, I have written a series of Bonus Reports that are chock full of powerful information...

For Example -

• Would you like to know how to earn income 24 hours a day, 7 days a week, simply by copying and pasting a small amount of content into your web pages?

• And then find additional highly profitable Niche markets related to your Business that you might never have thought of and then own those Niches.

• Learn how to spread the message about your product or service to a huge global market by writing articles and having them published in other people's Newsletters. This will build traffic to your website in leaps and bounds and visitors will be highly targeted to your theme or topic.

• Understanding Affiliate Marketing (this is a Gold Mine). You can source and sell thousands of products from Merchants around the corner or around the Globe, have them either digitally delivered over the Internet or drop shipped by someone else and earn substantial commissions for offering them to your customers.

• One Report has a link to a free ebook that you can download instantly that takes you step by step through building your website - it teaches you how to build a Theme Based Content Site, but you can get a quick start to increased profits by building a few pages first as we discuss above and driving traffic to them with local advertising. Then, if you decide to go further, you can build a Content site as time permits. 

• We also looks at at strategies for getting your email messages opened, read and acted upon - this is most important if you are using email marketing of any kind (which you will be...)

These Bonus Reports are only available to subscribers to my Newsletter, Local Business Online.

In fact, the first 5 issues of the Newsletter are the Special Reports.

These Free Reports share tons of insider tips and strategies that are designed to increase your profits. Then each fortnight, I will send you an update giving you more ideas that you can use straight away in your Business.

Marketing Genius, Jay Abraham, has said that there are only three basic, yet critical things Business owners have to focus their attention on to create a thriving, profitable Business. They are -

• Increasing the number of customers,

• Persuading those customers to buy more initially, and

• Encouraging their customers to buy more frequently.

More customers, buying more goods or services, more frequently - that is the essence of creating a super profitable Business.

The techniques I share with you every two weeks will do just that...and the Newsletter is FREE.

So if you would like to read these Bonus Reports and receive fresh ideas and strategies every two weeks, please subscribe to Local Business Online by filling in your name and email address below.

Once you subscribe, you will receive a confirmation email -  click on the link at the bottom to 'Newsletter Back-issues' and you will see that the Special Reports are the first 5 Newsletters.

Please read through them all - they contain a wealth of information and resources that I have found extremely useful.

So, what do you do now to start using this information?

• Well, Step 1 is to subscribe to my Newsletter, Local Business Online, and read the 5 Bonus Reports. 

• Step 2 is to read the case studies article if you haven't already done so and learn how other small Business people are using Solo Build It! to grow their Businesses. The Local Business case study of Dr John Birch is particularly useful if you sell any sort of service.

• Step 3 is if you are still unsure whether you really need a website for your Business or have any questions at all, please feel free to contact me via email or call me on 07 55432004 or 0418 788482, and I will be happy to talk with you about your personal situation.

• Step 4 is order your Solo Build It! package online, read through the comprehensive manual that takes you through how you can build your website in 10 days or steps. Again, I will help you in any way I can to get your website up and running as quickly as possible - simply call or email me - I will help you in any way I can.

• Step 5 is build as many pages as you like using the method I described above - write Free Reports for targeted groups of potential customers.

• Step 6 is to place small lead generation ads in the publications your customers read (ask your current customers what they read if you are unsure), then capture your visitors names and email addresses and start building your own list. Remember, Subscribers = Future Customers.

• Step 7 is offer you list of subscribers regular updates and great articles, plus products or services related to your theme or niche through your Newsletter every two weeks or so.

• If you choose to go further, Step 8 is to follow the Solo Build It! manual and build a Theme Based Content Site that will attract visitors from around the world from the search engines, then offer them products from you affiliate merchants (this is discussed in the Solo Build It! manual and also in the Bonus Reports available to subscribers). 

That's it - that's the system.

I will share many other ways to create income from your website in the Newsletter over the next few months - you have the potential to create multiple streams of income from your existing Business - what other marketing method offers you this?

Well, that's it for now. Thankyou for reading this Report - I hope you have found it useful, and I look forward to talking with you in the future.

I wish you well with your Business,

Kind Regards,

Rocky

LocalWebSolutions.com

Copyright LocalWebSolutions.com 2004