What I
learned At The
World Internet Summit...
Boy have I been slack!
I know I told you I'd be sending you an update of what
I learned from the World Internet Summit about two months
ago...but I've been so busy implementing the stuff I
learned there I just got carried away.
I have to sincerely apologise for not getting in touch
sooner, but I hope I can make it up to you over the next
few issues of this newsletter.
And by the way, this newsletter is 'Share It Around
Ware'. Please forward the email containing the link to
this page to everyone you feel may benefit from this
information...thanks ;-)
You know, I thought I had a fairly good grasp on
marketing and website stuff before I went into the summit,
but what I've learned there and since has completely changed my focus, and
looking forward, I think it will massively increase the
money I make from my online businesses.
So what happened at the WIS?
Well, we sat there for 4 days getting our brains and
minds expanded with information from some of the top
Internet marketing guys (and Jenny Armato, of course) on
the planet.
I have to apologise for not working harder on
getting you there with us to experience this event live.
It truly changed my life...and many others from what I've
heard since the event.
So what's changed for me since I went along?
I've now got 7 websites in different markets, and I'm
building at least 2 more a week from now on.
I'm creating
multiple streams of income online because I realised that
I was thinking far too small and to build wealth I had to
massively increase my online presence.
If you saw Business Sunday today (May 1) you would have
seen the story about the increase in online spending
that's just starting to explode. Indeed, online
advertising grow by 6 times more than the total
advertising market did last year.
This sort of exponential growth in marketing spending
is great news of us as website owners.
But how do you cash in on this advertising spending boom?
By building a series of content websites related to
niche markets that are in demand by consumers, that's how.
Using Solo Build It is the best way I know of doing
this, but it's not the only route you can take.
You can
register a domain name, get hosting for $10 a month, and
build a series of websites that have Adsense ads or
affiliate links on
them.
If you have enough pages and you know how to optimise a
site effectively (using techniques I've shown you in past
newsletters), you should be able to make very good money from
this new advertising gold rush.
And remember, if you would like to talk
about building your own websites, whether you want to use
Solo Build It or not, let me know.
But you'll have to be quick, because I won't be building sites
for anyone else after June this year.
I'm already busy building my
own sites, and when the income from these covers my living
expenses, I'll be going full time into building content
websites for myself and won't be doing any work at all with
clients (apart from a few Joint Ventures of course).
So if you ever wanted to take your site to the next
level, or you want to have a new site built by your
favorite SBI Certified Webmaster ;-), now's the
time...
I've put together some website packages you may be
interested in. To
learn more, check them out here.
OK, so what specifically did I learn at the WIS?
Heaps...
I learned something from every speaker that will prove
valuable over the next few months and years. I can't tell
you everything, but here's the five minute summary...
Tom Hua taught me to make everything I do viral
somehow (that's me with Tom on the left, he's a really nice
guy and making lots of money online).
Whether it's by offering a free product, or using
a great an affiliate program, or by using re-brandable
affiliate links, make every product or report viral
somehow if you can.
Tom's presentations were truly inspirational and full
of great content.
He has made a fortune in just a few years by creating free and very low
cost products, and getting other people to distribute them
throughout the Internet.
His first product was called Working With Clickbank,
which is still available today from thousands of websites.
It's got affiiate links in it so he still receives
income from each ebook even though it's been online for
years.
Brett Mcfall taught me how to write a sales letter that
creates an immediate response. Here I am with Brett after the Seminar
finished on Sunday.
The dorky grin on my face in these shots was probably
caused by my mind being stuffed with information for 4
days...
I've still got to get better at using what Brett
taught me,
but I now know his secret formula for writing winning
sales copy.
If
you'd like to know Brett's secret formula for writing great
sales letters without spending the 2 grand to attend the
WIS, you can find out more here.
Jenny Armato taught me to keep my mouth shut about
which markets I was working in if I didn't want to have a
million copy cats beating me to death with competing
sites.
Jenny burst onto the Internet marketing scene just last
year, and has built a series of successful online businesses
selling all sorts of things. Truly inspirational stuff...
David Cavanagh taught me where to find great,
overlooked niches without spending a fortune on products
to do it for me.
Here's a hint...go to www.magazines.com
and search through their Magazine listings. Drill down through the
niches and you're sure to find some gold just waiting for
you to exploit.
Ted Ciuba taught me that anything is possible if I just
believe in myself. I wasn't sure whether to believe him at
first, but it looks like he was right ;-)
Here's Ted and I after the event...
Marlon Sanders taught me that I didn't need a product,
in fact I didn't need Jack, to make a fortune online.
All
I had to do was find an expert in a subject that had a
demand in the market, interview them, create a product
around that interview, and sell it.
Simple, straight
forward, and profitable. Marlon's presentations had
the whole crowd in stiches of laughter. He's a wonderfully
entertaining man.
Plus, I spent over an hour drinking nice, cool beers with
him on
Saturday night...what an experience. The guys a riot to
talk with. It was truly a memorable evening, worth the
price of the entire event...and Ted was paying for the
beer, how can you argue with that?
Steven Pierce taught me to look ahead and not get stuck
in the present...try to work out what people will be
buying in 6 months time, and get ready for that traffic now.
Kurt Kristensen taught me how to get my pages to the
top of the search engines, that looking after your list of
customers and prospects is key (he wears a copy of his
customer list around his neck) and how to leverage
somebody else's assets for the mutual benefit of everyone.
Allan Forrest Smith taught me that I don't have to use
Solo Build It for every website, and that I could just go
and get a web host, buy a domain name and build a website
using HTML from a simple editing program like SoThink or
Mozilla.
I still use SBI for some of my content websites, in
fact a new one I'm building right now is called Freedom
From Spyware, but I'm building lots of non SBI sites
now as well, including Directory Generator sites. If you'd
like to discuss having a non SBI site built, please let me
know.
The Highlight
Of The Event...
There were other speakers, and I learned something from
all of them, but the highlight of the event for me (and I
think a lot of others as well if they really 'got' what he
was saying) was when 19 year old Jason Cox
spoke on Sunday morning.
Nobody was game to leave the room.
We sat spellbound as
he told us, basically, " Forget all that other crap
you've just heard from all these other speakers, I'm going to tell you how to
really
make money on the Internet..."
And he did.
He showed us how he expects to make several hundred
thousand dollars from the new game sweeping the world,
Halo 2.
While everyone else is optimizing their web pages for
the search engines, paying for traffic from Google
Adwords, Overture and Yahoo, building a list of
subscribers and buyers, working their butt off competing
with everyone else in their niche with a scarcity mindset,
Jason is quietly making a fortune setting up strategic alliances
and Joint Ventures with people who have already done this
in the market he wants to control.
This 19 year old kid is probably going to make more
money from this one strategy than all of the other
presenters put together...and he hasn't even perfected it
yet.
Now every presenter had a pitch for a top shelf product
they were selling at the end of their presentation.
And to tell you the
truth, I loved hearing all of them.
It's always great to see a
master sales professional selling from the stage.
Some people complained about all the pitches, but as a
marketing student, it was great to watch. I even took
notes on the pitches so I can use some of the ideas
later...
But Jason's sales presentation was different.
-
His pitch was for a product that cost US$25,000....
-
You had to give him US$5,000
on the day and you could pay the balance out
of your profits...
-
He only had 7
packages for sale...
-
And he had all 7 sold before he had finished
speaking!!
It was a feeding frenzy.
People were running up from
the audience as soon as he showed us the project he was
working on, and were throwing their application forms at
him to make sure they didn't miss out.
And the kid's only 19 years old!!
That's what you can do when you've been taught about
joint ventures by Jay Abraham and Marc Goldman, and you've
worked with Gary Halbert learning how to create and present an irresistible
offer.
To tell you the truth, I didn't have US$5000 to give
Jason, or I would have been one of the first up there
myself...
I've missed that opportunity, but there's millions of
them, and the opportunity is growing every day as more and
more people come online.
Wanna know what he does?
This one tip could be worth hundreds of thousands of
dollars to you if you actually go out and implement
it...or you could just say, hey that's a great idea, and then
go on the way you have been.
But I hope you don't. I hope you 'get' what I'm about
to share with you, take it, run with it...and get rich.
Here's Jason's strategy in a nutshell -
-
Find an under
exploited market where there's lots of demand, but not a million
other 'net savvy competitors (visit www.magazines.com
to find niche markets like this)
-
Find the
absolute best or most respected person in that market or industry, contact
them and put together a series of information products
using their skills and information that teach other people what they know about succeeding
in that market
-
Price your
products at three levels - entry (free to say $27),
midrange ($47 to $197) and top end ($297 to $2997 or more
depending on the market)
-
Partner with
a great sales copywriter to get the sales letter, email
autoresponders and press releases written
-
Get other
people in that market to bring you the traffic by paying
them a 20% brokerage fee (or an affiliate commission)
-
Charge a
limited number people $25,000 to buy the licence to these products, the
marketing system you've created, and these pre organised
leads coming from the brokers and then give them 50% of
the profits, while keeping the remaining 30% of the total
income from the project for yourself, while doing nothing but setting up the
system
-
Let people pay
a reasonable amount up front ($5000) and pay you an
ongoing income stream for the balance ($20,000) out of the
profits
-
Do it again
in a different niche market...
His system
might seem complex, but after listening to him speak, and
then digesting what he was saying over the next couple of
weeks, I've started working on deals similar to this
myself.
None have come off yet...but it's only a matter of
time.
So there you
have it. A system being used right now to create massive
wealth for a 19 year old kid and his partners.
I don't know
if you would have ponied up the US$5000 to take Jason up
on his opportunity, but I do know that he has completely
changed my outlook on marketing online.
Which brings
me to the point of all this...
When the next
WIS comes up, I would like to see you there with me. I
can't emphasise strongly enough the life changing
experience you'll have if you attend, and then implement
the things you'll learn.
Yes, it's a
grand to attend a seat, it takes 4 days out of your life,
and you'll get products pitched to you by all the
speakers...but man is it worth it.
When it's
time, I'll be offering incentives again to attend with me.
I'll keep you posted...
OK, that's if
for today, I hope you've found this information valuable.
I'll be
sending you updates every few weeks from now on. No
schedule, just when I have something of value to share
with you.
Remember, if
you would like me to work with you and build a website,
this is your last chance.
Or if you
have a great idea and you'd like to tap into what I've
learned over the past few months, save yourself the
learning curve, and Joint Venture with me to bring it to
life, let
me know by using this form.
Until next
time, take special care of yourself,
Warmly,
Rocky
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