This is How You Can Create a Home
Based Business With Residual Income
Doing Something You Love
and Kim took their hobby and turned it
into a 'Money Tree' Business
that will free them
from the wages treadmill Forever.
By Rocky Tapscott
Redundant! Michelle sat stunned as her
Supervisor delivered the second most devastating news she
had ever heard in her life. Tears welled up in her eyes and
fear filled her heart as she absorbed the fact that after
Friday, she would no longer have an income to support her 10
year old daughter, Kim.
Michelle had poured her heart and soul
into her career these last 6 years and felt like she was
really going places with the Company. She was the Accounting
team leader, responsible for overseeing the work of 5 other
She had excelled in every task they had set for
her and had been sure that this meeting with her boss was
going to see her winning a raise in salary.
Instead, she had been shown the door -
1 weeks notice and she was out of a job.
True, she had missed several days work
over the last few months, but her daughter had been diagnosed
with a rare blood disease - that was the most devastating news she
had ever heard - and she had been taking her to Doctors and
Hospital appointments in an attempt to make her well
Kim seemed to have recently turned the
corner after many painful tests and treatments, and things
were starting to look good for the two of them again. And now this.
Michelle protested to her Supervisor,
but the Companies decision was final - she was to leave the
building for the last time on Friday.
The next few days flew by and before
she knew it, she was standing outside the front door of her
beloved workplace, unemployed, lonely, confused and angry.
What was she going to do now?
She had saved a little money, but not
much - she was always going to start a savings and
investment program some-day, but as she was young, she had
kept putting it off. Now she realized the serious mistake
she had made. She was indeed in deep financial trouble.
Michelle walked to a nearby park to
consider her future. She honestly had no idea of what she
was going to do with the rest of her life. She hated her
boss and now realized that the security she thought she had
working for a big Company was merely an illusion.
Just like so many other loyal, hard
working employees before her, she had been chasing a dream -
the dream of job security. In the Industrial age, this had
been possible. Find a big Company, work hard for 40 years,
and they looked after you when you retired.
In the information age, that was a
thing of the past. Michelle had read about this type of
thing happening, but had never considered it would happen to
It was all like a bad dream - but it
was definitely real. She had no-one she could turn to for financial
help - her parents were Pensioners, paying rent for a 1
bedroom flat, and with no
assets to speak of.
She had always been the one they had
thought would make something of herself. The career woman,
going places with the big salary and the important job
She couldn't even bear to tell her Mum
and Dad that she had been sacked, at least not just yet.
They would only worry about her.
As she sat on the park bench weighing
her options, she thought about a dream she had long held to
turn her love of horses into some sort of Business.
needed a Money Tree
But she didn't want it to just be like any old job. She
had read Robert Allen's wonderful book 'Multiple Streams of
Income', in which he describes what he calls 'Money
To qualify as a Money Tree Business, anything Michelle
did had to pass through the 9 Money Tree filters -
M - Stands for Multiple Streams of Income
O - Stands for Outstanding Products or Services
N - Stands for Nothing Down (or at least very
little of her own money)
E - Stands for Employee Resistant
Y - Stands for Yield
T - Stands for Trend and Timing
R - Stands for Residual
E - Stands for Everybody, Every Day
E - Stands for Enthusiasm
Michelle had read and re-read this book and knew the
'Money Tree Formula' well. She had planned to look at
starting a Home Based Business around her beloved horses
one day in the future, but now she felt that the universe
might be giving her the opportunity to turn her dream into
She knew that wealthy people don't
work for money, they work to build Businesses that produce
streams of residual income. The poor and middle class work
hard to buy doodads with after tax dollars - things of no
real lasting value.
The rich spend their residual
income on investments and any doodads that they do buy -
that is why they get richer while the poor and middle class
Just how she was going to
build her Business, she wasn't sure, but she
felt that getting fired was the
sign she needed to try.
She had seen an ad in the local
paper that morning about turning a hobby into a Business
using the power of the Internet. Up until that week, her career timetable
would never have allowed anything that interfered with her
job - she was simply too busy.
She walked quickly home and re-read the
Newspaper ad. It gave a telephone number and a website
address for people seeking further information.
risk talking to some pushy salesperson on the phone, she
logged on to the website and carefully read through the
article describing what sounded like the perfect home based
She was excited. She momentarily
forgot about her dire situation and felt a renewed sense of
Her passion for horses was shared by her daughter
and she had often thought about offering other aspiring
horse riders a training course with personal instruction and
mentoring as a sideline Business - one that Kim could operate with
she was older if she chose to.
She started to form in her mind
a picture of her
ultimate goal - it was not simply to create a job for
herself and Kim, she could build income streams
from several horse related Businesses selling products and services via
the Internet, thus leaving her time to focus on her true
passion, helping disabled children find happiness from
riding horses as part of their therapy.
Michelle knew that this was the one.
Her intuition was screaming at her - this is it!
She clicked onto the
order page to see how much this golden opportunity was going
to cost her.
The ad had been placed by a Company that built high profile websites for major corporations, who
were now trying to tap into different markets. The price for
a basic website package with 2 days full time training on
how to operate it was $5000!
Grand, with no guarantees...
And that was just for starters. Every
additional page would cost extra. Every change to an
existing page would cost extra. Traffic and visitors to the
site? That would cost extra. A Newsletter? That would cost
extra. Submitting the pages to the Search Engines, extra. It was all too much.
Her heart sank.
She could not risk $5000 from her meager savings on something this risky, especially when the cost
could blow out to double that. What if it didn't work? What
if Kim got sick again? She felt even more desperate now. How
was she going to get through this?
But something inside her told her not
to give up on this idea.
To her credit, Michelle heeded the
advice of her subconscious and continued researching the
She decided to find a web hosting service and
try to build a
site of her own from scratch. She logged on to one of the
major search engines and
searched for 'web hosting services'. The search returned
'Incredible', she thought.
competition in this area. She read through some of the
listings, but with so much information, she just started to
Then she searched 'horse training
services'. 721,000 results.
'Holy smoke', she thought. The odds
against success seemed daunting.
of the results were from all over the US and other parts
of the world - nothing local.
She narrowed her search down to 'horse training
services Brisbane'. 15000 results. Still, the task seemed formidable, but
this was something she really felt she wanted to do.
And she noticed that hardly any of the search results
actually mentioned Brisbane. Maybe there was
something here after all.
The thought of working for a Boss
again didn't appeal to her at all after she had been so easily
dumped by her previous employer.
The more she thought
about it, the more the internet seemed like the perfect
solution to her problem. But how to best go about creating a
site that worked, but didn't cost an arm and a leg?
Then, The Solution To Michelle's Problems...
She searched various words relating to
building a web Business for the next few days and one theme kept coming up -
Solo Build It! She clicked on one of the links and
arrived at a page that was about to change her life.
She read through the information about
this all-in-one site building, marketing and website
promotion package, knew in her heart that it
was what she had been looking for - her intuition was
She read the page over and over again
until she was convinced that this was the one.
all the way to the order page and then got cold feet - she
just couldn't take the plunge right then and there after
so much disappointment. She decided to sleep on it.
Michelle logged off the internet and went to bed that night tired and
frustrated, but with a nagging thought that she might have
found the solution.
That night, she dreamt of horses,
training camps for kids, financial freedom and Kim as head instructor of a thriving
Business, run from home on 20 acres just outside the city. It
was perfect - a wonderful picture - something to strive
The next morning, Michelle decided to
do some comparison shopping to see what the competition was offering in
complete website building packages. The more she looked, the better
Solo Build It! (SBI!) scored.
Always skeptical, she read
through the Report that outlined the SBI! site building process again
and again - a system that Sitesell owner and founder Ken Evoy
calls C-T-P-M...once she was convinced, she decided to take the plunge.
*Just in case you would
like to read about Ken's C-T-P-M process, then this
article will explain it...it shows you how the web really
works, and why most website owners have got it all wrong..
And besides, Solo Build It! came with a money back guarantee.
it didn't work out, she got her money back - simple as that. A much better
deal than the $5000, take-it-or-leave-it website that she
had first considered.
So it complied with the third Money Tree
Businesses requirement - Nothing or very little money
While it was
going to cost her a few hundred dollars to get started, it was practically
risk free, and cost much less than the website package she had
originally looked at.
knew that now was the time for action
Michelle bought the package online and
immediately downloaded the
comprehensive Manual that came with the program as a PDF
As recommended at the beginning of the Manual, she
read it through entirely over the next couple of days to get the 'big picture' of what
was involved in building her web Business.
It was indeed fairly daunting at first
- it was all new and she really didn't have a clue what she
was doing. She decided that she would take it slowly through
the 10 day site building process outlined in the manual and
just see what happened.
The first task was to decide on a
theme. That was easy. Horse training.
However, she followed
the instructions and brainstormed three topics to see if
something else grabbed her attention even more than horses.
Kim got involved as well - she loved the thought of working
with her mum on a new, exciting project.
Nothing really compared with
horses as their theme, so that was what Michelle and Kim decided to stick with. They
wanted an online personal horse training Business that would
eventually give them financial freedom.
Michelle and Kim would build
a Theme Based Content Site based on this topic.
They would then find suitable
Merchants who offered products compatible with their horse
training theme for sale online, and become Affiliates of
those Businesses as outlined in the Manual.
This would allow them to make
additional income from the sale of related products and
which they would receive a commission - the first of the
Money Tree Business requirements - Multiple Streams of
The next step in the process was to use the
manager software that came with the package to search the internet and brainstorm keywords that
were relevant to her chosen topic.
The manual showed her how
to do this, so she set the computer off on it's quest and
went off and had morning tea with Kim while it completed it task.
The brainstorming sessions came back
with hundreds of horse related keywords and topics and sorted
them by supply, demand and profitability - how many websites
contained those words, compared to how many people were
searching for them, and then a ratio of the most to least
see the first 25 of Michelle and Kim's Keywords and what the SBI Manager
Brainstorming Screen looks like, Click Here
As you can see, although many of these words had lots
of competition (lots of other sites mentioning them), there were some that looked like they would
be very profitable, because not too many sites used them and
lots of people were searching for them using search engines
- the highest profitability keywords offer the best chance
of top search engine rankings, therefore...
for horse lovers...
All looked like excellent
As the Manual instructed, these key
words would become the file names of her keyword-focused-content-pages,
along with obvious things like horse training, horse
events and horse riding, etc.
loved her horses, in fact anything to do
with horses, with a
All she had to do was write articles
that offered great, free information containing these keywords and the
search engines would find her pages when they were searched
for by someone looking for that subject or topic.
The search engine listing would
encourage web searchers to her site where her valuable
content would satisfy their need for information on their
chosen search query.
The article content would also promote her
training services and related horse products to visitors and ask them to
subscribe to her planned fortnightly newsletter, Horse
Now, it was time to decide on a domain
name - the name of her website.
This had to be something
classic, classy and instantly recognizable as a horse
training website that delivered results.
The girls studied the keywords that
the brainstorming searches found and together decided on horsetrainingresults.com
This seemed to fit the essence of what
they were doing - providing a service that offered
measurable results to horse owners looking to get the best
out of their mounts.
Michelle registered her Domain name
(it was included in the SBI!
price) and started writing her Home Page and the content
pages of her site.
that day, they had a real, live web Business
Kim helped by finding suitable pictures
on the internet and organizing them for inclusion in the
lessons and articles. She also wrote articles from a younger
This gave a great balance to the content
of the site - and it sure helped when two people with the same
goal were working together as well. They had the
beginnings of a mastermind group, as Napoleon Hill taught
in his classic book, Think and Grow Rich.
As they built each page, Michelle and
the 'Analyze It' function to make adjustments to
keywords and body copy so that
the search engines would find her pages easily and rank them
highly in their search results.
The 'Analyze it'
function checks every page before you build it to make sure
it is optimised for the search engines that it will be
Once they were happy with
each page, they simply hit the 'Build It!' button, and the page was
built and hand submitted to all of the major free search engines.
It was that easy.
The girls continued writing great
content for the next three weeks (Kim could only help after
school), finding affiliate programs
that offered products they wanted to promote, joining up as a
member (usually free) and then including links to those
merchants sites in
the body copy of her pages.
About this time, Michelle realized that she would soon run out of money if she didn't do
something to immediately bring in some cash.
she found a part time job with a local secretarial service
and started working a few hours a day for local Businesses.
But her dream was to work from home.
She was confident that she could make a success of her
Internet Business - she just needed to give it time.
A few weeks rolled by, and Michelle
and Kim now had 70 pages of good, solid content on their website.
Michelle had downloaded the Alexa Toolbar as recommended in the Manual to track her
traffic ranking, and noted that
their site was already ranked at 541,254 out of 16.6 Million
active websites - not bad for a beginner!
She had read that by following the
process laid out in the SBI! manual, she could build a high traffic website that would
send her free visitors from the search engines 24 hours a
day - this was indeed what was happening.
Her 'Traffic Stats' page was showing her that her traffic was doubling every
30 days. She now had 350 unique visitors each day. Last month,
she had 170.
Wow, the C-T-P-M process worked!
Then, one day, her first Affiliate
Commission Cheque arrived - it was for the princely sum of
It wasn't much, but Michelle
could see the 'Big Picture' - this
was only the start of her Global Internet Business.
She had actually
earned money from a Business she started from scratch. She
was creating wealth from an idea, some hard work, and a
She was making money while
she slept - Michelle and Kim had a Money Tree Business.
was so proud of what they had achieved. She was becoming an 'Infopreneur'
- a person who sells information, and Kim was learning how
to become one as well - at 10 years of age...what a
wonderful start in life!
And she was getting paid
around the clock!
This is the secret of the rich - they
work during the day to set up multiple streams of income
that flow into their lives while they sleep.
They get wealthy
while they sleep!
The structure of Michelle and Kim's site was
They wrote a series of
Free lessons showing people how to
do various types of training with their horses.
within the content of each page, were links recommending an
assortment of products and personal training services to anyone
who wanted to go further.
Michelle had her phone number
the articles and on the Contact Us page, so people could call
and ask questions or make a booking.
People soon started to call Michelle for advice
and to book training sessions.
Customers came from all over,
because she was viewed as 'the' expert when it came to horse
training - well she had a great website devoted to this
topic, didn't she?
The content was well researched and
solid. The recommendations were all for top quality products
and services and they came from the heart. She simply 'had' to know what she was doing.
Financial Freedom...doing what they loved to do!
Pretty soon, Michelle was able to say
goodbye to her part time work, as she was training and
creating information products full time - eBooks, CD and
DVD tutorial courses, How To Manuals.
She loved it.
And every Saturday she had set aside
time for her ultimate goal - to brighten up the lives of
disabled children by giving them time riding her two Palomino
mares, Char and Smokey.
The kids absolutely loved their time
spent with the horses, and it looked like it really helped
many of them with their therapy - and Michelle was
passionate about giving them more time riding. Soon, she
would be in a position to do that...soon.
Affiliate sales over the next few
months really started to escalate. First, $253 per month,
then $1254, then $3141.
Michelle's training services were
She was doing what she loved and getting
paid handsomely for it.
She was able to charge
more than other trainers for her services because she was
seen as an expert in her field - she had no real competition.
The website gave her the credibility she needed to stand
above all of her peers.
Eventually, Michelle decided to start
contracting out the training services - while she loved
training people one on one, the time she spent doing this
was much better spent on building her Business.
She didn't want the
hassle of employees (wages, insurance, compensation,
lawsuits, etc) - because it wasn't part of the Money Tree
Formula - if she had to physically be there to do the
work, it wasn't a
real Business, it was just a job.
It had been great teaching
while she had been getting the Business started, but now
she had a higher purpose - to spend a lot more time with
still kept a tight reign on her contractors, who all shared
her passion for horses, and she made sure that they were giving
the best possible service and coaching.
Contracting out the horse training
gave her more time to spend on the kids therapy lessons - she was in
the Trend - don't fight it
The traffic to the website kept building - she was
'On Trend', another one of the Money Tree Formula
Horses were big Business.
People are addicted to them - they passionately want to
know all they can about their addiction.
This is the
secret of making incredible profits online...find a market
that you love that other people are also addicted to. Not
anything like drugs of course - things like fishing, golf,
quilting, weight loss, exercise...that sort of thing.
The kind of market that has
lots of devoted fans looking for information - then you
simply ask them what they want and sell them that information.
The money was
flowing into Michelle's Business from multiple streams because she had set everything up right at the
The more traffic her site
attracted, the more
money she made.
Once Michelle started her Newsletter, (as
outlined in the Manual) her affiliate sales exploded. She built a list of targeted
subscribers who knew her and trusted her product
recommendations. They bought stuff like crazy!
Income - Earn money like a Rock Star
Many of the affiliate
programs Michelle and Kim recommended to their visitors and
subscribers offered products or services that had monthly or
quarterly renewal fees - these income streams are
residual - every time one of their visitors renewed their
regular order, Michelle and Kim were paid again - month after
month, like a Rock Star does with a recording on a CD.
Do the work once, get paid
over and over again. Now that can get
Michelle then found a Multi
Level Marketing (MLM) opportunity that she was able to tie
in neatly with her horse products Business that gave her
another growing stream of residual income.
With a good balance of
residual income sales such as the riding lessons taught by
others, a float hire
joint venture, feed
supplies from the local produce store and her MLM Business, plus once only purchases (ebooks, training manuals,
etc), Michelle and Kim's website should prove to be a great
income earner into the future as long as they look after
their customers and keep providing them with what they want.
Plus, they are now developing
joint ventures with other horse related websites and local
merchants that will increase their revenues and profits
Competitors come and go, but Michelle
and Kim's income just keeps increasing because their
website continues to receive lots of Free traffic from the search
They also spend a small amount of money targeting
profitable key-words at the major Pay Per Click search
engines (again, this is explained in the manual)
They promote their Business off-line
in various Niche Magazines and Newspapers as well, and
Michelle submits her articles to other Horse related
newsletters for publication (which brings in more visitors) but the
bulk of their traffic and revenue still comes from those
free search engine placements - because that's what the SBI!
process of C-T-P-M helped them set up.
Their Business fits most of the
Money Tree Criteria - it's the
Business model for the new millennium - build multiple
streams of income doing something you love and are passionate
about. Get free traffic from the search engines and you
are in Business.
You can do the same thing
yourself - build an Internet Business that has the potential to free
you from working for a boss forever. You can build multiple
streams of income right from your own dining room.
If you would like to read
the article that changed Michelle and Kim's life, Click Here.
now It's Your Turn
I hope this story has given you an
insight into how you can live your dream - to work for
yourself from home without the need for a JOB (Just Over
Building an Internet Business is not a
get-rich-quick scheme - like anything worthwhile, it will
require work and commitment on your part...but the rewards
are worth it.
And I'd like to leave you
with a couple of questions to get you thinking...
would it be like to be able to give your boring dead end
job the flick and create something really special for
yourself and your family? You do have the
ability to build Money Tree Business of your own. You just
need the tools and a little help.
would it feel making thousands of dollars a month doing
something that you love?
kind of problems would that solve? Who would that help?
Wouldn't that be nice?
think I know your answers to those questions. Don't you
owe it to yourself to follow through?
Then now is
the article that Michelle read and then just do
it! as the Nike ad says.
this article has got you thinking, and you would like some
more ideas on how you can use the Internet to promote your
Business or even expand into new areas, then...here's what to do next.
Rocky Tapscott has developed a “30 Minute Website
Strategy And Marketing Tune-Up” which he conducts over the telephone
or via Skype. Here is what we accomplish together in this fast-paced, zero-nonsense session:
• Niche Overview And Evaluation: No matter
whether you have a mature website or are just about to start out on your online
adventure, this niche market overview and evaluation will uncover overlooked
ideas and monetization options you may not have considered
• Traffic Generation Strategies: Lying awake at night worried about
getting more people to your website ? You are not alone...
Rocky has helped hundreds of clients clear this hurdle with advice and
strategies that can save you money and boost your long term returns. You're
guaranteed to get several ideas that you can use immediately to take your
• Increasing Website Conversions: It's
one thing to have people coming to your website. It's another to make them leave
their cash with you as they pass through. We'll look at specific strategies you
can use in your business to suck more money out of your website visitors day in
The 30 Minute Website Strategy And Marketing Tune-Up is conducted by Rocky
personally. He has worked with more than 100 website owners and helped them to consistently
get more out of their websites.
Please be assured that this consultation will not be a thinly disguised sales presentation; it will consist of the best intelligence
Rocky can give you in a thirty minute time span. There is no charge for this call,
however the call must be strictly limited to 30 minutes.
This consult will typically take place within 1 week of your confirmed booking. To secure a time for this consultation,
complete this application form and we will advise you regarding available time slots.
You will also be provided with a pre-consultation questionnaire that will prepare both you and
Rocky to get maximum value in the shortest amount of time.
I'm looking forward to speaking with you shortly,