5-Minute Guide To Removing The Seasonal Sales Slump From Your Web Business
Is the niche market your website sells to
seasonal? Do you make lots of sales in summer (or winter, fall or spring),
around Christmas, or some other time, but can’t give stuff away at other
times of the year?
You’re caught in the seasonal sales
cycle…and the good news is, there is a way around it.
Our friends at Google have supplied us with the
perfect tool for beating the seasonality right out of our online businesses
– best of all, and it’s absolutely free!
The tool is called Google Trends (just do a
Google search for it and you’ll find it right at the top).
So what’s so good about Google Trends?
Let’s use an example to see the power of this
cool research tool in action.
Say you sell golf equipment, golf videos and
other golf information products online.
A quick look at Google Trends reveals that golf
is a very seasonal market. Huge search interest around Christmas, which drops
off significantly in the middle of the year.
This is the ‘seasonal bias’ of the golf
market online and you probably never even knew exactly why your sales were so
great at Christmas and really bad at other times of the year.
Now you can see it graphically displayed and
actually DO something about it.
Find related products and services that have
either no seasonal bias or one that is opposite to the one your main market
For example, “golf holidays” has a very
small seasonal bias, so you could build content and do PPC campaigns targeting
golf holidays in popular regions (through affiliate programs) all year round
to smooth out your income stream.
Another strategy is to look to see if there are
other countries outside North America where the seasonal bias is not related
and heavily target those markets when the North American market goes to sleep.
Or you could even diversify away from the
golfing market slightly and find different niches that golfers are also active
in and either create additional sites or add new resources to your current
golf site to even out your income flow.
Google trends will prove to be an invaluable
research tool for everyone building a business on the Internet and used wisely
will help you earn a much more consistent income from your online businesses.
You owe it to yourself to check out this
powerful tool and put it through its paces…
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