Even Solo Build It Can't Help
If Your Business Model Is Broken...
It always makes me smile. Every month I meet at a local Gold Coast cafe on
the water with a group of like minded small business owners to play Robert
Kiyosaki's popular game, Cashflow.
If you've read anything written by Robert, you'll know that he advocates
Multi Level Marketing as one way for budding entrepreneurs to get
started in a business of their own.
MLM, the story goes, gives people a low risk way of building a business with
the potential of creating some residual income.
Work hard for a couple of years and you can retire forever on a golden stream
of income that only grows with time.
The Big Problem With
Robert Kiyosaki Doesn't Mention
Unfortunately, many people reading his books tend to skip over much of what
he says elsewhere, and go headlong into the MLM business thinking they are on a
shortcut to easy money.
They plan to use this growing stream if residual income to fund their future
investment objectives. Of course, the majority of them never make a dime, and
even more importantly, they waste a lot of time chasing shadows and spinning their wheels.
Dan Kennedy, John Carlton, Perry Marshall, the late Gary Halbert, and many
others I've heard talk on this subject all seen to feel (or felt) that the MLM '
business opportunity' is one of the great cons of the century.
No matter how
good the pitch sounds, it's all a lie...
The business model, as followed by nearly everyone in the industry, is
fatally flawed. 99% of the people entering an MLM program will fail miserably,
and waste a lot of time and sometimes some serious money in the process.
But that doesn't stop the constant stream of wide-eyed newbies coming along
every week who are keen to try and make this thing work; encouraged by stories of vast profits free for the
taking from their upline of eager 'sponsors'.
And as you would expect with some urging from Robert about the merits of all
this, there are invariably one or
two new MLM'ers at our Cashflow games each month who are hell bent on recruiting the rest of us
into their down lines.
Naturally, as Cashflow players, we'd be perfect
prospects for MLM too, they
Sorry, but after short brushes with a couple of these things, I'm sworn off
them for life. So are all of our long term players...
The problem is, there is only a tiny percentage of the worlds population who
are really candidates for these schemes, and there are thousands of people
chasing after this small pool of prospects.
And once people have been burned by one or two programs, they are very wary
(and rightly so) about plunging headlong into another one.
Us To Using Solo Build It For MLM...
One way people think they can shortcut the lead generation process is to
build a Solo Build It website and people will flock into the down line
Nearly every week I get an email from somebody asking me to build them a lead
generation website for some MLM program or other.
I always turn them down. Just like the guys and gals at the Cashflow game.
Unfortunately, in most cases, not even Solo Build It can help you if your business model is
is not necessarily lost
A number of my coaching students have built SBI sites with the stated
intention of generating leads for their MLM businesses, only to find that by
focusing on building great content around their chosen niche markets, they
ultimately gave the MLM idea away and started to focus on other monetization
Amazing really. Solo Build It really does change lives for the better...
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