Use Viral Marketing In Your Online Business...An Advanced
Lesson You Can Copy And Use Yourself
Viral marketing is one of the most powerful techniques
you can use to promote your website, your own products or even
products you have resale rights to if you do it wisely.
Harvey Segal has taken viral marketing to the next
level by offering his Ultimate SuperTips ebook to anyone for
free and including an incredible offer inside that is hard
for anyone interested in building an online business to resist.
Let's pull this campaign apart and see what makes it
First, the subscription page...
Harvey starts off with a powerful testimonial from Lynn Terry,
which says - "The greatest viral marketing idea of
I can't argue with that at all, it's gotta be close.
He then goes straight into the offer for The Ultimate
SuperTip ebook -
No email to
Get it now
Many people won't even read past here, they'll just
grab it to see what's going on. He's using one of the most
powerful persuasion techniques here, curiosity.
He spells it all out for us by telling us we don't have
to buy anything, he uses testimonials to build credibility
for his free ebook offer, and leads us to the download
without even asking for an email address.
He does this because he lets his affiliates capture
their own subscribers' email details so they can follow up
themselves. Very clever.
It's absolutely painless to download the thing because
there's no catches, it is absolutely FREE!
This makes it extremely viral because people have no
risk; they know he's not going to contact them, and when
they pass it on their friends have the same feeling.
It's a very clever technique, you should use this in
your own products where you can.
Now to the book
Harvey outlines and summarizes the complete book in the
first few paragraphs, again building curiosity and making
readers wonder what the -
Very best way
to promote any product is
ingenious twist is
what his astonishing viral idea is
It's a very compelling introduction, and you would do
well to copy this model in your own products, especially
your free PRE-selling products. It will help to encourage
your readers to continue through to the end of your ebook,
video or audio recording (where your offer is :-)
His first tip is to get your own product. This can be a
problem for many people but you can always substitute
products you own the resale rights to instead until you
create your own products.
It's not as good, but it might still work just as well
for you as Harvey explains
He then goes on to promote several of his other
websites where he sells ebooks on related topics. I have
to admit I really wanted to buy a couple of those items.
Then he makes a compelling case against
trying to build a properly optimized website using SEO
(just like we are doing right now with our 'Solo Build It
He's right of course for most people, but we do have an
advantage that most people don't by using SBI, so we can
ignore his warnings here.
Many of you will have heard me say that search engines
are only part of the traffic generation mix, and to rely
only on search engine traffic is a high risk strategy -
you need multiple streams of traffic to your website, and
the methods Harvey explains later on will give you others.
Next, Harvey tells us the best way to win customers is
by giving away free information. No news there, we're
already doing that with our SBI sites.
He reinforces Ken Evoy's PRE-selling concept with the
use of an ebook and an ezine ad, but we can also use the
free traffic generated by our SBI sites to accomplish the
same thing: it's the best of both worlds.
Of course, you never just let people download your
ebooks totally free, you ask them to give you their name
and email address so you can follow up later with -
upgrades to the ebook (even if you never intend to upgrade
the book, you might in the future and it gives people a
reason to subscribe, they don't want to miss out on any
and articles of interest, and
Most people will not mind giving you their contact
details if you explain it this way and tell them why you
want their details. Here's the thankyou page from my hobby
and lifestyle site to give you an idea of how I do this -
You'll see I tell people exactly what to expect so
there aren't any surprises or spam complaints.
OK, back to Harvey's book...
He then discusses article distribution as a means of
getting traffic and I can't fault his advice here, we've
already discussed this in the coaching lessons...
Then he talks about why and how to allow your
affiliates to re-brand your ebooks and articles with their
own affiliate links, supercharging the viral nature of
He explains that up until now, it's been a pain to get
affiliates to re-brand books because of the technical
aspects of doing it, but then he offers you the solution -
on-the-fly re-branding, what a neat idea.
As soon as I read about Super Rebrander, I
wanted it...now! What a great tool to help sell more
products; I was sold on the idea.
Harvey then outlines the exact step by step process
he's just given us again into easily manageable
It's a very powerful strategy and you should do this
with any products you create, break the steps down so
anyone can follow along, step 1, do this, step 2, do this,
and so on.
Then on page 15 he says -
In the next chapter we supply the tools for you to
carry out this strategy.
"Whether you decide to use them or not don't
forget to read Chapter 15, it's unmissable"
Of course he wants you to read Chapter 15, that's
where his offer is...very clever!
He then outlines a list of products that many Internet
marketers will need and makes a compelling case for owning
reach one...and then he hits you with the price of the
entire package - 10 bucks!
What a deal.
If you are interested in building a business online and
you've got a pulse, you've got to have your credit card
out right about now. I know I did.
One final kicker before we move on.
The second last line of that page says -
"Also included in the price is a VERY special
As you will find out in the final chapter."
What is this special item? I've got to
find out what it is...
Of course, it's the special affiliate link that gives
you as his affiliate 100% of the $10 when somebody buys
He then explains everything in a question and answer
format (you should also copy this technique if you get the
same question a lot from your customers - answer their
questions up front if you can)
He then promises one final bonus for people who don't
know how to set up a website, but you have to spend your
$10 to get it. That's a small price to pay.
Finally, he says that if you can't make at least 1 sale
in the next 10 days, he'll give you your money back...the
ultimate no-risk offer.
All in all, a very compelling lesson in advanced viral
If you haven't done so already, grab
your copy of Harvey's free ebook here.
Sit down and read it (really study it) 3 times from
cover to cover, and think about ways you could apply this
technique to your business.
Even if you aren't ready to do it yet, read through the
book and let it's lessons soak into your subconscious
mind. When the time is right, you'll be ready...
If you think it's something you'll be able to use later
on, grab the $10 offer, even if it's just to get your
hands on the re-brander script.
Important Note - Unfortunately, this re-branding
script won't work inside your SBI account so you'll need
to get it set up on a separate, cheap web hosting account
somewhere before you can use it, but that's no big deal.
I hope this lesson has helped you understand the power
of Harvey's viral marketing technique.
If you have any questions, please let me know by using
To your success,