is no faster way to get rich than on the Internet!
- Robert Allen
All you have
to do is send
your subscribers quality, free information on a regular
basis, and in the months that
follow your little ezine will turn into a money tree...as
a rule of thumb, for every subscriber on your ezine
database, you can expect to earn between 10 cents
and one dollar or more per month! That's a pretty
good case for building up a large ezine list as quickly as
possible, wouldn't you agree?
Tell all your offline customers,
friends and suppliers about your newsletter and mention that
you offer 'subscriber-only' specials.
Offer everyone you meet a gift Voucher or special discount coupon in
exchange for giving you their email address.
As you build more pages
that complement the theme of your website, more visitors
will find you via search engines and tell their friends about your website. Your
customers will also continue to check out your
specials' because you are going to offer them in your
Coupons for Special Offers in each Ezine
You have to make it super
easy for people to join your Newsletter list - it has to
be a no-brainer for them to sign up, so you
should offer your visitors something Free to encourage them to
give you their email address.
It doesn't have to be an
expensive item - a Free Report that you write yourself
that provides additional quality information that isn't
available anywhere else is a great incentive, a Discount
Coupon or a Free Service of some type will encourage
people to give you their email address.
And remember, once you have
their permission to send messages via email, you
can market your products and services, along with those of
other Businesses you represent through Affiliate Programs,
indefinitely, FOR FREE!
- I will discuss Affiliate Programs in depth
in the Bonus email series - details shortly.
Did you get that? You can
send the subscribers on your email list messages targeted to their specific
needs, forever, FOR NO COST!
Then each fortnight or
month when you send out your newsletter, you simply write
a short article
about one aspect of your Business, giving your readers
good, solid information, with a text
link that looks like this at the end to a page
that takes them to a sales website (it can be on your
site, or someone else's) where they can buy a product or service related to the content of the
You can also include a special, limited time
Coupon offering them something related to the article that
has can be retrieved either online or printed out and
brought into your
This 'in context' text link
doesn't look and feel to
your readers like a typical ad, it's more like a
recommendation from a trusted friend (you), so your
readers natural buying resistance is reduced and they are
typically very receptive to your offers.
This is especially
true if you
have consistently given them good information and they trust
you - your readers will feel like they know you and
will take your recommendations easily without resistance.
not selling them something - you are simply an expert making a
You can promote many
different products and services to your list of readers
each time you publish your ezine, and every time you send
it out to your list a small
percentage of them will buy whatever it is that you offer
Can you see
the potential here to build a Business with Multiple
Streams of Income coming from all merchants around the
World, 24 hours a day, every day?
It truly is a
wonderful opportunity - if you are prepared to grab it.
theme based content website is at this stage and you are
receiving some traffic and publishing your ezine, there
are many other income streams you can simply add to the
site, and other products you can offer to your list of
But of course,
submitting to the free search engines takes time to generate traffic
to your website, and much of it isn't Local
traffic, your bread and butter customers.
The free traffic
will come and build your Business for you in a couple of
months time, but what if you just
want to build one page and get some sales happening right now?
Let's explore some marketing strategies to bring in local
OK, so now your offline
marketing is working and you are starting to get some Free
search engine traffic - what's next?
What do you want your visitors to see
when they get to
The first thing your
visitor MUST see is a compelling,
problem/solution type headline. By highlighting a problem
that they are already focusing on, then offering them a
solution, their brain immediately focuses on what you have
The brain is a
natural problem solving device - present it with a problem
and it will immediately go to work on trying to solve it.
If you also offer a problem and a solution in your
headline, it's work is done for it and it will sit up and
visitor isn't thinking about buying anything. They don't care about you or what you are offering. They
just want to know how your free information can improve their lives.
If your headline doesn't
grab them by the neck and scream 'read me', they're
gone, usually forever.
You have about 5 seconds to
capture your readers attention, or else you'll never see
Internet offers instant gratification. If you don't
capture the imagination of your prospect immediately, there are plenty
of other sites that will, along with their wallets, you can be sure of it.
So your headline is
critical in getting your visitor to read the rest of your
information and hopefully give you their email address.
Depending on your target
market, you should be able to adapt some of
the ideas below to create a powerful headline for your website.
D'souza says, the best type of headlines
contain three qualities -
three points in mind...
are some Headline Ideas you can model
for your own
like to work less and earn more money in your Business?
risk getting ripped off with your new car purchase? Don't
sign anything before you read this FREE Report
about to make any of the 5 deadly mistakes 99% of people make
when protecting their homes against termites?
child ever embarrass you?
sick of being overweight? This Free Report shows you how to
lose weight fast, without missing out on
the foods you love
being ripped off by your bank? This Free Report reveals the
sneaky little secret banks use to turn their accounting problems
into YOUR FAULT! (What you discover
here could be the most important news you read this year!)
headlines missing these precise psychological triggers?
am I selling my home for $30,000 below market value? Local
Agents have told me that my home is worth $330,000, but I
don't want that much. I am prepared to sell to the first
genuine person with $300,000 cash this weekend!
last headline works like crazy with just about anything - cars,
your Business, collectables, anything! When people call
for an appointment, arrange for everyone to arrive at the
same time and watch the feeding frenzy happen -
headlines, and then adapt them to suit your Business, product or
A great headline will grab your readers interest
and virtually force them to read further, looking for the
answer to the problem that you just highlighted. You have their attention, don't
lose them now!
Next, a blatant sales
effort right off the bat will lose a large proportion of
your visitors pretty quickly.
The Internet is all about
finding information, it's not about getting sold. Tell me,
when was the last time you went on the 'net to get sold
something? Probably never. Your visitors are searching the web for
Information - Free Information.
That is what you need to
provide on your website -
Free, quality information
Just enough information so
that visitors get an idea of what you are all about and how
they will benefit enormously from reading what you have to
say, but they
are compelled to learn more by either giving you their
email address, coming into your Business or calling you to make an appointment.
If you offer FREE
information in your description (which you should), you
better have something there for them to read that's relevant to
their search query, or they will be gone in a few seconds.
Start your website copy by posing
the questions your reader is asking herself right at
For example, adapt some of
these questions to your audience -
you sick of diets that don't work and leave you feeling frustrated
you like to make safe, consistent profits from trading the
you looking for the secret of successful relationships?
the only person making really good money from your
Stock trading your Broker?
you sick of working for a boss who is incompetent, has no
people skills, doesn't appreciate your efforts and treats
you like a dog? (I can relate to this one!)
you see the benefits of creating a powerful, romantic
relationship with your spouse?
Whatever your target market
is, think about the problems they are facing on a daily
basis and bring them right out into the open - make
their problems big and bold and force them to focus on the
pain of the problem right up front..
earlier, most people walk around all
day focusing on their problems. Your message will really
hit your visitor between the eyes and make her sit up and
listen if you address the exact problem she is thinking
about at that moment and then offer her a solution.
Sit down in a quiet place
and think about the top 10 problems your prospects are
facing. Write them down and turn them into questions like
the ones above.
Remember - make the
problems they are already thinking about at that moment big and bold so
your visitors have to focus on them right there and
simply show them how you can
solve their problems for them
Give your visitors just enough
information on your website so that they know what to
do, but don't tell them exactly how to do it. Then the only
logical solution is for them to call you to set up an
appointment or maybe even buy your product right there and then.
Now what you offer must be
suitable for their needs and of excellent quality, or you won't have a happy customer, and
the whole idea is to create happy customers who will not
only buy from you in the future but tell their friends
about you and get them to buy from you as well.
You are the expert who
knows how they are feeling and can help them out of
whatever their current problem is - you have instant
credibility with your readers because you told it like it
is, pointed out their problem and then offered them a solution.
99% of Businesses focus on
finding new customers, rather than keeping the ones they
already have happy and coming back. And all the profit in
your Business is in the repeat sales you make to your
existing customers - they already know and trust you, so
why do most Business owners just keep looking for new
customers and neglect the ones they already have? Crazy!!!
So this initial sale, order,
email address or appointment should be the start of an ongoing
relationship with your customers, not just a one time,
make a few bucks meeting.
To achieve this, you have
to not just meet your prospects expectations, you
have to astound them.
Here's an example -
Recently I wanted to purchase a digital camera. I looked
in some of the large department stores and nothing really
caught my attention. I didn't have a clue what I wanted,
and nobody was able to help me decide.
Then I went into a Kodak
Express store and asked the shop assistant this
question, "What is the best VALUE digital camera in
this price range? (around $500)
She showed me a camera that
had all the features I needed (because she explained to me
what I needed...I didn't know the first thing about
digital cameras) and it was reduced that week by $200,
making it an exceptional buy.
She explained how to use
the camera and then wrapped it up, then she handed me a Bonus
Coupon for $50 off several Kodak Express services on
my next visit, then as I started to walk out the door, she
handed me three DVD's as well!
Isn't that an incredible
I have since told several
of my friends about the service and the offer she gave me,
and I'll be back as a happy, satisfied customer to spend
more money in her store.
Is that the sort of service
and offer you make to your customers each time they visit
your Business so they want come back again
and again? If not, you had better start working on some
offers that astound them and make them want to keep giving
you their money again and again, rather than spending all
your time and effort chasing new customers every day.
Your off-line offer has to
be great, but even more so on your website.
your offer is not compelling, open for a limited period of time and
restricted to just a few, people just won't buy.
you come up with an incredible offer, see
how visitors respond and adjust your offer accordingly.
Change the headline, some
of the body copy, the offer, but only change one thing at
a time, or you won't know what works and what doesn't.
has shown that most people need repeated exposure to a new
idea, product or service before they will drop their resistance
and part with their
money (up to 7 exposures in some cases). A one time sales
message isn't usually enough to make them act and purchase
whatever it is that you are offering.
Offline advertising is the
place to start for your local Business, but eventually you
are going to want to market to a wider audience,
especially once you understand the power of Affiliate Marketing.
You can create products of
your own and sell them online (if you sell a service, try
to find a way to turn it into a product - a book
or manual, or a course
or seminar, for example) or promote other people's
products and services to a local and global marketplace by simply
driving traffic to your website.
From here, there are many
additional ways you can make money from your Local
Business from your Theme Based Content Website.
well written article by Ken Evoy discusses
Local Business marketing on the web from a different
perspective. It will give you many more ideas, tips and
techniques that will help you profit from your local
sounds great, now what's the next step?
The easiest way to build a
website that works hard for your Business but requires no technical knowledge
whatsoever to build is of course to use Solo Build It!.
This all in
one application contain everything you need to build a
super profitable web Business quickly and efficiently.
don't have to have any idea about the technical stuff, nor
should you want to know about
them. That's because the money is in the marketing, not in
having the technical know-how to build a website.
Solo Build It comes complete with everything you need to build
a website that works, it requires no knowledge of anything
remotely technical and is remarkably inexpensive.
that you download off the web as part of the package takes you through the process
of building a high traffic website step by step in easy,
bite size chunks.
developing the 'Best' theme for your website, to
brainstorming highly profitable keywords, to building
the pages and submitting them to the search engines, to
creating and sending out your ezine, it's all made simple.
You simply go
through the process one step at a time and in a few days
or weeks, depending on the time you have available, your website
will be up and running, ready to bring you Free, targeted
Visitors who are hungry for the information and
products you have for sale.
let's briefly recap
like to go through the points I mentioned right at the
very beginning of
this article one at a time to recap what we have discussed
and make sure I covered everything -
you decide to use it, the Solo Build It! process and suite of tools virtually forces you to
create search engine and human visitor-friendly web pages
if you follow the guidelines in the Manual. Website
Wizard is good too, it's just that Solo Build It seems to
get higher search engine rankings for it's users.
your website right the first time, soon hundreds, then
thousands of visitors will be reading your web pages every
day, telling their friends about your website and acting
on your recommendations.
you like to make hundreds of additional sales 24 hours a day, 7 days a
week to customers you have never met and are never likely
to meet? Then have the cash
paid directly into your bank account, in many cases have no product to
physically ship, and have an automated follow up system to
sell additional products or services to those same
Your website is open all
hours - it's your unpaid slave, giving people the information they need. You can
sell products or services 24 hours a day without you
having to be there to take the money. Solo Build It!
easily integrates with several third party providers of
payment services, and the new E-Goods module is coming
You can also
correspond with your ezine subscribers any time, telling
them about special promotions and offers in addition to
giving them great information that educates them on why
they should give their Business to you.
you like to consistently steal customers from your
competitors because people see YOU as the
local expert in your field, then increase sales to those
customers by offering them additional products and
services that you know they are looking for? Your
opposition won't even have a clue how you are doing it!
building a relationship with your customers through your
ezine, your competitors won't be able to touch you. Plus,
when your customers tell their friends about the great
service, specials and personal service you offer them,
your competitors simply won't be able to compete with you.
As I mentioned above,
continually following up with your customers. Use your
ezine to survey them to find out what they want, and then
give it to them.
will recommend you to all of their friends because you
continually offer them products or services they need and
you stay in touch - most Businesses simply do not do this
- and it costs them dearly. Word of mouth marketing is a
far more powerful way of attracting new customers than anything
you can say to them.
having an online presence, you can still make sales
through your affiliate links and joint venture partners
while you are on holidays or taking time off from your
Business. The cash is automatically banked and all you
have to do is spend it...
can't think of any Business that couldn't use more cash
flow. Your website will be the hub for multiple streams of
income to flow into your life. Google AdSense, affiliate
programs, joint ventures with other, non competing
Business, as well as the sale of your own products or
services has the potential to multiply your income, and a
lot of the work can be automated.
you like to be able to hand your children a Money
Tree Business when you retire early,
instead of just giving them a job working in
a Business they don' t really like? (that's if they even
want to continue running your Business, that is...)
would it be like to hand your kids a license to print
money when you eventually decide to retire? It would
certainly take the pressure off your family finances,
wouldn't it. Many of these multiple streams of income are Residual
- they flow no matter what you do. Set up correctly, the
money will flow for years!
How much more
would your Business be worth if it earned three times as
much net profit? Probably a lot more I'd guess. If you can
show potential buyers a proven marketing plan,
consistently increasing profits and how your Business is
earning income from many sources 24 hours a day (Multiple
Streams of Income), they will be happy to pay you well.
And when you
are ready to sell, you could use the headline I showed you
earlier to start your advertisement, because we know that
a great headline is everything, don't we? You remember the
one...the headline that starts with -
Am I Selling My Dry Cleaning Business For $30,000 Below Market Value?
No matter what
type of Business you are trying to sell, (just substitute 'Dry Cleaning Business'
for your type of Business) this headline
will attract attention and make your telephone ring off
the hook with
calls from willing buyers.
Remember, when people call
for an appointment to inspect your Business, arrange for
every potential buyer to arrive at the
same time and watch the feeding frenzy - the
results will astound you!!
So now we have
covered everything I spoke about in the introduction.
you can see why you do need a website for
your Local Business. It truly offers you the highest
leverage you can get when marketing your Business and
increasing your income.
Now I know we have covered
a lot of ground here, and you might be thinking that it's
all too hard. But I promise you, if you really want to
create a Money Tree Business, you can do it!
Internet is still young - the opportunities are
spectacular - as the quotes throughout this article from
these respected authors and Forbes Business Magazine
you want to profit from the Internet boom you must act
- Ted Ciuba
The time to do
this is NOW...and I will help you do it right!
If you are still unsure
whether you really need a website for your
Business, please feel free to email me any time by using
Or you can call me in Australia on 07 55432004 or
International on 61755432004 and I will be happy to answer any questions you have.
hope that you have found this article helpful and
informative, and trust that you will find more valuable
information that you can immediately put to use in the
articles recommended above.
If you have
any comments or questions, please don't hesitate to phone
or email me.
Did this article answer your
questions about building a sales website for your
business? If not, you can use the search box below to find
additional information ...
don't forget, if you would like to get in touch to discuss
having your website built, please call me on 07 55432004 within
Australia or International 61755432004.
This Form to get in touch now. Just let me know a
little about your business and your website plans and I'll
get back to you with a preliminary proposal ... then we
can take it from there.
Ezine Publishers - While this document is Copyright,
please feel free to take it and use it on your website or in your newsletter autoresponder as long as you
leave it intact (you can take out the sponsor message and
the newsletter subscription information of course) and you
put the following resource box at the end of it -
About The Author -
Rocky Tapscott is a SBI Certified
Webmaster and Website Traffic Conversion
Expert who offers advice on building
Global Internet businesses using Joint
Ventures and Strategic Alliances. You
can get more information at www.localwebsolutions.com
End of Resource
Box - Thanks and best wishes
© Copyright 2005 Rocky Tapscott. All Rights Reserved.
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