If your Solo Build It site isn't 'getting the click', here's something to test...

I'm often asked by students "I've built plenty of PREselling content on my Solo Build It site, and I'm getting traffic, so why aren't people clicking through to my merchants or my sales letter?"

After looking at their site's copy, it's usually fairly simple to see what's happening.

If you've read the book Make Your Content Presell, you'll know that PREselling is an important part of the sales cycle. This is especially important if you are sending your visitors on to an affiliate merchant, but it's just as critical if you are selling your own products.

Let the sales letter sell the product, and let your general page copy PREsell.

So, what's the mistake I see people doing in the pre-sales copy?

Well, they'll often be in the middle of a page on a topic like fly fishing and they will say something like this...

And by the way, if you are looking for the best fly fishing ebook, then check out FlyFishingTips.com. It's great!...

...and then they go back to the story.

Wrong, wrong, wrong!

You can't just say something like that and expect to make stacks of sales. You'll get the odd click through but it's not enough.

While Solo Build It is great at helping you generate visitor traffic from the search engines, there's no point if you can't convert those visitors into sales.

Effective PREselling means soft selling - you still have to persuade your visitor to click on your link to visit the sales site.

Instead of a bland, hopeful statement like the one above, you need to say something like this instead...

And by the way, if you are looking for one of the best fly fishing ebooks around, then check out FlyFishingTips.com. 

Why did I enjoy reading it? 

Because 25 year fly fishing veteran John Jones answered the exact questions I've been asking for years on topics such as -

• What to look for in a fly fishing stream so you don't waste days of your precious trip fishing in the wrong place

• Why some flies work for all types of fish and others only work on specific breeds (and at specific times of the year)

• Exactly which flies to use in which environment so you are ready for every type of fish you're likely to encounter

• A full rundown of all the equipment a master angler needs, so you're always prepared for whatever mother nature throws at you

• and much more

I learned more in one weekend from reading this book than I have in the last three years from talking to all the self appointed 'experts' I've met and fished beside.

If you are serious about becoming an expert fly fisherman, this is the one resource you should grab right now.

Your fishing buddies will be green with envy when you start catching fish one after the other and they're still struggling to catch anything at all.

Sure you can help them out with some helpful tips (because they're gonna want to know what you're up to), and won't it be nice to be the one with the cool fishing stories (and the catch to prove it) for a change?

Make sure you grab a copy of FlyFishingTips.com before your next trip. You'll thank me for it :-)

....and then back to your story.

Give specific, tangible benefits to get the click

See the difference - Specific, tangible benefits, conveyed with emotion, all helping to create the inbuilt desire to be successful among your peers (but won't it be nice to be the one with the cool fishing stories), and I've used authority (25 year fly fishing veteran John Jones).

You can't just give your readers a link and hope for the best. Hope is NOT a business strategy.

But I hear you asking, "Where am I going to find all of these benefits?" They are most likely sitting right there in the merchant's sales letter in the bullet points on the page.

Just go and grab them, then add a little bit of copy to them to turn any features into benefits. You'll see above how I've turned the feature of each bullet point into a benefit.

For example - A full rundown of all the equipment a master angler needs (feature), so you're always prepared for whatever mother nature throws at you (benefit).

Get the idea?

Effective PREselling means persuading your reader to click through to your sales page (or your merchant's sales page) by using benefits.

Test this on your Solo Build It site and let me know how you go...

Hope this helps,

Until next time,

Warmest regards,

P.S. Got a Solo Build It Question? Ask me here. Got problems getting the most out of your existing SBI site? Grab my free coaching course here.

Or if you are about to order Solo Build It and you'd like to check out my limited-time personal coaching and bonus offer, check out this page.