way to get started with ecommerce and 'getting the money'
out of your website is by using a PayPal Shopping Cart.
It's simple to set up,
inexpensive to use and
is perfect for people starting out who only have a few
products to sell. It has no signup, set-up, or monthly fees and
PayPal's "per transaction" fees are comparable to
a regular merchant account.
PayPal's Shopping Cart offers
a low cost way to develop your first, second or even a
third stream of income.
Three income streams? You
bet...and why stop at three? The web is bursting with
opportunity, so why not make the most of it?
Consider a residential
landscaping company owner who uses the Internet to market his local business.
Income Stream 1 - He
builds a client base for his landscaping service using his
Based Content Website, email marketing, writing
articles for other people's ezines, Pay Per Click
Advertising and Ezine advertising.
Income Stream 2 - From his website, he sells large ceramic urns and pots
and retail garden supplies that he delivers regularly to
his local clients, and an eBook he has written titled 'How
to do Your Own Professional Quality Landscaping and Save
Yourself a Fortune.'
Income Stream 3 - Affiliate
income - he recommends garden accessories, soil and gravel
supplies and paving supples from other local merchants
and receives commissions when sales are made through his
Service, product and affiliate incomes!
See? Three very viable
sources of income all "growing" on one website.
Of course, you are probably
aware by now that the easiest way to build a website is by
using Solo Build It! (I've said that enough on this site, haven't
So you probably have a SBI! site already and you are
ready to start using ecommerce to sell your products or
services (that's why your reading this article, I guess,
so lets get on with it then :-)
So how do you actually add
the PayPal Shopping Cart to your SBI!
There are three simple steps
to the process...
The first step in this
process takes place in the SBI!
Upload the pictures of each item
you have for sale into your Graphic
Library. It is easiest to do these all at the same time so that they are ready to
select from your Graphic Block. Return to building/editing
your "sales" page, and choose an item for the
Next, write a powerful,
emotive description of that item into a Text
Block above or below the graphic of the item for sale. Try
to talk about the benefits your visitor will receive from purchasing
just describe features - put some emotion into each
description. People buy on emotion, then justify their
purchase with logic, not the other way around. Use emotion
in all of your marketing and you will make more sales...
The next step takes place at PayPal (it's easiest to open a second browser
Log into your PayPal account, select "sell" and
then select the "shopping cart" option.
Next, in the form provided, enter specific information about each
item you wish to sell (the details like name, price, color).
Other options are available for selection as well -- for
example, custom "Add to Cart buttons."
When you are finished, PayPal
automatically generates the necessary html code using the
information you just provided.
Select and copy this code.
For the final step, return to
the SBI! Site Builder
Now, paste the html code
that was generated by PayPal into the appropriate
Repeat this process for each product you are
selling. Depending on the layout you are using, you may be able to
and paste the code directly into each product's accompanying
description text box, or you may need to select a new text
When you are finished, build the page.
PayPal offers an easy, cheap
way to sell your products, test the demand for various
items and expand your business. It is a good place to
start, but as your sales grow, you may need something a
little more robust. Then it's time to look at dedicated
Merchant facilities, or SBI! E-Goods.
information about opening a PayPal account, visit...
hope this article has been of interest. If you have any
questions or comments, or would like any more information
on building or marketing your website, please contact me by using the
Contact Form and
I will be happy to help in any way I can.
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Business Online. You'll be glad you did...
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