many times do you typically follow up on a customer before
you give up and move on?
salespeople know that probably only 10% of their prospects
will make a purchase the first time that they approach
them, but with follow up and persistence, up to 90% of the
people they approach will eventually buy from them.
know that the big money is in the follow up, not in the
initial contact. They know that it takes time to build a
relationship with their prospects before the majority of
them will be ready to take the next step and buy whatever
it is that they are selling
if this is how professional sales people plan their
activities, then maybe that is what we should all be
this article, entitled Follow Up For Success, Charlie Page takes you step by step through
the process of placing an effective ezine advertising
campaign. But the lessons can be applied to any marketing
you do. Never fail to follow up, follow up, then follow up
bank balance will certainly reflect it...
say that you have written a great ad and found just the
perfect ezines in which to place your ad by dipping into
the rich resources of the Directory of
ad is set. You have found the most cost-effective places
to run your ad. Now what?
it's time to be ready to take advantage of the responses
that come in.
one Ad is never enough...
you know that over half of the people who respond to any
ad will not buy the first time?
In fact, research has
shown that it can take an average of seven contacts before
a person buys from you. This means you need a plan to
capture those sales which otherwise would be lost.
maximize the profit potential from each ad you run, use
this five-step formula to create a super charged follow up
Plan to send each prospect a series of seven messages.
These messages can be sent at any interval you like, but
covering all seven messages within two weeks is usually
accepted as the longest time frame to use.
Write your introduction and summary messages first. You
don't have to be a great writer to pull this off, just
write these messages like you would tell someone about
the introduction and summary, focus on the big picture of
how your product or service benefits the prospect.
Remember, people buy what your product will do FOR THEM,
not only what it will do.
Take a sheet of paper and write out the five top reasons
to buy your product. Once you have those, write out a
benefit statement for each one.
a benefit statement for the DOE to use as an example
will SAVE TIME AND MONEY with the Directory of Ezines
because they can access a huge database that lists all the
details they need to make a smart decision about buying
this example accessing the huge database is the feature,
but saving time and money is the benefit.
Write one message about each of the five benefits you
listed. This message does NOT need to be long to be
powerful. In fact, this is one case where shorter can be
the entire message about how the client will gain this
benefit from using your product. Add testimonials from
people who have enjoyed this benefit if you have them.
Ask for the order in every message!! Don't forget this
important step! Your prospect needs to not only hear your
selling message an average of seven times, but they also
need to hear you ask for the order every time.
the end of each message ask the prospect if they would
like to have the benefit you just described. Assume they
will say yes and then immediately show them how easy it is
to get it by adding a link to your order page.
you keep up with those who respond in your email program
or use an autoresponder to do it, following up will
skyrocket your Return on Investment (ROI) for each ad you
that extra money and buy more ads, which create more
sales, and soon you will have a powerful marketing system
that will allow you to reach your goals.
Page is a copywriter who owns the Directory of Ezines and
the Directory of Marketing. If you want to sell more
online, visit Charlie today at http://www.directoryofmarketing.com
advice, as always. By following up on your customers in all of your communications,
you will multiply your effectiveness and your
profits...it's just that simple. To learn more about how
Charlie can help you with your online and offline
marketing, visit him at http://www.directoryofmarketing.com
call your customer back on the phone to make sure you've
answered their questions fully, always answer their email
questions, always call back in person and see them - which ever way
you conduct your Business, persistently follow up and your
Business will never look back.
hope you enjoyed this article.
If you would like to read more articles like this one, then
there are many to choose from here.
Ezine Publishers - While this document is Copyright,
please feel free to take it and use it on your
website or in your newsletter autoresponder as long as you
leave it intact (you can take out the sponsor message and
the newsletter subscription information of course) and you
put the following resource box at the end of it -
is a former SBI Certified Webmaster and Website Traffic
Conversion Expert who offers a free Report on
Traffic Conversion Strategies For Maximizing Your
Website's Profits. You can get free instant access
to his Report at www.localwebsolutions.com
End of Resource
Box - Thanks and best wishes
© Copyright 2005 Rocky Tapscott. All Rights Reserved.
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